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Hi
@jkasparu PPC-Robot.netPPC-Scripts.eu
PPC
PythonAdWords API
Javascript
@jkasparu PPC-Robot.netPPC-Scripts.eu
DownloadAdWords reportsFREE
Automaticallyfilter campaign performanceresults
Tools forautomation
@jkasparu PPC-Robot.netPPC-Scripts.eu
What should be addressed before each campaign?
@jkasparu PPC-Robot.netPPC-Scripts.eu
Get to know your e-commerce client's customers
What's the time between orders?
What's the average profit per customer?
What percent of customers return?
@jkasparu PPC-Robot.netPPC-Scripts.eu
Get to know your e-commerce client's customers
Spreadsheet
@jkasparu PPC-Robot.netPPC-Scripts.eu
Get to know your e-commerce client's customers
@jkasparu PPC-Robot.netPPC-Scripts.eu
Get to know your e-commerce client's customers
@jkasparu PPC-Robot.netPPC-Scripts.eu
Get to know your e-commerce client's customers
max. 150 000 orders
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/1
@jkasparu PPC-Robot.netPPC-Scripts.eu
Naming campaigns
/ >
@jkasparu PPC-Robot.netPPC-Scripts.eu
Naming campaigns
Type Targeting type Name > >
@jkasparu PPC-Robot.netPPC-Scripts.eu
Type of campaign
S
REMPLA
DSKDSA
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Targeting
(E)
AUD PLC(B)
SAUDKW
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Ad Group
Phones Dual SIM Xiaomi> >LVL 1 LVL 2 LVL 3
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWordsReporting
@jkasparu PPC-Robot.netPPC-Scripts.eu
AWQLAdWords Query Language
Automatic AdWords reporting
@jkasparu PPC-Robot.netPPC-Scripts.eu
SelectFrom
WhereDuring
Automatic AdWords reporting
AWQL
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
SELECT CampaignName, CampaignId, CampaignStatus, Clicks
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
FROM CAMPAIGN_PERFORMANCE_REPORT
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
WHERE CampaignStatus = ENABLED
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Automatic AdWords reporting
DURING LAST_30_DAYS
DURING 20160101,20160228
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
report.exportToSheet(sheet);
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
AWQLgenerator
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
Report type
Metrics and Dimensions
Filtration options
Date range
New spreadsheet URL
Script
@jkasparu PPC-Robot.netPPC-Scripts.eu
Automatic AdWords reporting
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/2
@jkasparu PPC-Robot.netPPC-Scripts.eu
Application of AWQL in real
reports
@jkasparu PPC-Robot.netPPC-Scripts.eu
KW optimization
Ad relevance
CTR
Performance/conversion statistics
Impression share statistics
QS in-depth
LP relevance
@jkasparu PPC-Robot.netPPC-Scripts.eu
KW optimization
QUERY
IF
AND
VLOOKUP
@jkasparu PPC-Robot.netPPC-Scripts.eu
FILTER SETTINGS
SETUP NEW AD GROUP
AD is the problem
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/3
@jkasparu PPC-Robot.netPPC-Scripts.eu
KW optimization
QUERY
IF
AND
VLOOKUP
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/4
@jkasparu PPC-Robot.netPPC-Scripts.eu
MCC accounts performance
150 - 200 accounts
@jkasparu PPC-Robot.netPPC-Scripts.eu
How to deploy the script?
AWQL optimization
1. Insert URL
2. Create label in MCC account
3. Add label to accounts to see in report
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/5
@jkasparu PPC-Robot.netPPC-Scripts.eu
PLA Campaign Auditing
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ppc-scripts.eu/masters/6
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/7
@jkasparu PPC-Robot.netPPC-Scripts.eu
Get more data for keyword research and optimization
@jkasparu PPC-Robot.netPPC-Scripts.eu
suggestqueries.google.com/complete/search?&client=chrome&hl=de&q=
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/8
@jkasparu PPC-Robot.netPPC-Scripts.eu
Script for getting more suggestions
@jkasparu PPC-Robot.netPPC-Scripts.eu
ppc-scripts.eu/masters/9
@jkasparu PPC-Robot.netPPC-Scripts.eu
www.ppc-scripts.eu
PPCScripts
@jkasparu PPC-Robot.netPPC-Scripts.eu
Jakub KašparůLynt services s.r.o.
PPC-Robot.netPPC-Scripts.eu
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