Power to Inspire: Turning Local Triumphs into Global Wins

POWER TO INSPIRE Turning Local Triumphs Into Global Wins

Peaches Bartkowicz

Kristy Pigeon

Gladys Heldman

Rosie Casals

Kerry Melville Reid Judy Tegart Dalton

Valerie Ziegenfuss

Billie Jean King

Nancy Richey

Our responsibility, our legacy 1973 2023

OUR VISION

BE THE MOST INSPIRATIONAL AND EXCITING

SPORT ENTERTAINMENT EXPERIENCE ON EARTH

CREATE A PREMIER, COMPELLING GLOBAL SPORT ENTERTAINMENT EXPERIENCE TO ENGAGE FANS AND GENERATE EXCEPTIONAL VALUE AND LONG-TERM GROWTH FOR

MEMBERS AND PARTNERS

OUR MISSION

FROM A SERVICE ORGANIZATION INTERNALLY FOCUSED ON MEMBERS

TO AN EXTERNALLY FACING MARKETING & MEDIA ORGANIZATION FOCUSED ON OUR FANS AND PARTNERS

BUSINESS IS STRONG & GROWING Almost $1Billion in New Business •  PERFORM LIVE RIGHTS

•  WTA FINALS in Singapore •  Data Content Licensing •  Sponsorship** •  New Assets •  China Development Fee **Sponsorship is an activation platform, not a primary funding source

$1B

$78 $81 $84 $94

$111 $120

$129

2009 2010 2011 2012 2013 2014 2015

ONSITE PRIZE MONEY 2009-2015

ONSITE PRIZE MONEY 2015-2020

$129 $137

$146 $155 $164

$173

2015 2016 2017 2018 2019 2020

$200

55 TOURNAMENT | 33 COUNTRIES

Shenzhen

Nanchang

Guangzhou

Taipei

Premier Mandatory Premier 5 International 125Ks ** Combined Event

Zhuhai

Wuhan

Beijing ** Tianjin

Suzhou

Ningbo

Hong Kong

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Tue Wed Thur Fri Sat Sun Fri Sat Sun

TENNIS

ENTERTAINMENT/ COMMUNITY/

SOCIAL

INDUSTRY

PLAYER

WTA Rising Stars

WTA Future Stars

Pro-AMS

Music event

Fan Fest

Practice Court

WTA FINALS

Party Appearances

Sports Marketing

Gala

Mon

WTA Legends

Coaches Summit

BNP PARIBAS WTA FINALS SINGAPORE

STRATEGIC PLAN FOR GROWTH

WTA 2020 STRATEGIC BUSINESS PLAN GOALS •  Build the product that fans & partners want to align & consume

•  Support and drive the member’s business

•  Financially stable organization

•  Diversified revenues

•  Resources to provide exceptional services to members

RESEARCH

WHO WE SPOKE WITH:

5000+    FANS  

50+  MEMBERS  

40  INDUSTRY  LEADERS  

25  INVESTORS  

4  PROPERTIES  

5100+ INTERVIEWS

KEY INSIGHTS

65%

57% 53% 51%

48% 46% 44% 43% 41% 41% 39% 39% 39% 39% 38% 35% 34% 34% 33% 31% 31%

28% 26% 25% 22% 22%

19% 19% 16%

Source: 29,000 online interviews Hall & Partners 2013

INTEREST IN WATCHING (MALE AND FEMALE) TENNIS

TENNIS – THE NO. 2 SPORT IN THE WORLD

WE ASKED POTENTIAL FANS ABOUT 17 THINGS THAT COULD MAKE THE SPORT MORE ATTRACTIVE TO THEM

HOW FANS THINK WE CAN IMPROVE

73% 70% 68% 67% 66% 64% 64% 63% 60% 58% 53% 51% 50% 47%

38% 36% 35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

OUR STRATEGY NEEDS TO…

Define season

Deliver world-class product and experience

Improve player connections

Provide content on multiple platforms

Elevate the brand awareness: tournaments, players & WTA

Make it easier to follow Create new assets

NEW ASSET

WTA WORLD CUP

SUCCESSES FROM OUR COMPETITORS

FIFA Women’s World Cup IPTL Ryder Cup

IPTL

NEW EVENT RESEARCH

IPTL

WORLD CUP EVENT ALL STAR ELEMENTS ONE LOCATION

1

WHAT WE DISCOVERED BACKGROUND & APPROACH

WORLD CUP PREFERENCE

MULTIPLE YEARS

70% 94% ANNUAL EVENT

93%

THERE IS MARKET DEMAND FOR… FINAL RECOMMENDATION

WORLD CUP EVENT

ALL STAR ELEMENTS

5 DAYS

WTA WORLD CUP

7 TEAMS + 1 DIRECT IN + WILD CARD

2 + 1= TEAM PLAYERS + ALTERNATE

TOP 7 RANKED* SELECTION PROCESS

2ND & 3RD HIGHEST AFTER 7 OTHER PLAYERS *Based on Year-End Singles Rankings / Different

Nations

WTA MEDIA | LIVE & NON LIVE CONTENT PRODUCER BROADCAST + DIGITAL + SOCIAL + PRINT

WE ARE THE AUTHORITY FOR WOMEN’S PROFESSIONAL TENNIS,

DEFINING THE COVERAGE, PROMOTION AND FAN EXPERIENCE

FOR WOMEN’S PROFESSIONAL TENNIS WORLDWIDE.

EDITORIAL VOICE

WE’RE YOUR

FRIEND ON THE INSIDE

WTA MEDIA

IPTL

MOBILE FIRST New responsive

mobile platform & WTA app

One download connects all tournaments & players

DATA

NEW BROADCAST STRATEGY

Packaging 2000+ matches multi platform distribution

TECHNOLOGY & DATA Connecting fans

anywhere 365

WEARABLE TECHNOLOGY & FAN CONNECTIVITY

IPTL

The Brand of women’s professional tennis is: •  Powerful (physically & mentally) •  Emotive Powerful imagery of the sport (legends & glory) •  Power of seeing the world’s best

BECAUSE THE WTA IS POWERFUL IT INSPIRES, AND CONNECTS EMOTIONALLY WITH FANS

THE WTA BRAND IDEA

CREATIVE CONCEPT

POWER TO INSPIRE

ATHLETICSM

ELEGANCE

POWER

BRAND ESSENCE

CREATIVE CONCEPT

GLAMOROUS INSPIRED EXCITING

BRAND RESPONSE

HOW DO WE BRING PLAYERS CLOSER TO FANS AND PARTNERS?

HOW DO WE BECOME THE MOST FAN FRIENDLY SPORT ENTERTAINMENT PROPERTY?

FAN ENGAGEMENT

FAN FRIENDLY PRACTICE COURT

SPONSOR & FAN APPRECIATION DAY

RENEWED GRASSROOTS

EFFORTS

PRE/POST MATCH FAN ENGAGEMENT

PRODUCT PRESENTATION

NEW MATCH ROUTINES

PRE-MATCH WALK ON

Fan’s keep the balls Autograph Ball Launch

FAN’S MATCH SOUVENIRS

AUTOGRAPHS – BOTH PLAYERS

Flash Interview immediately following match

ON AIR & ON LINE CONNECTING WITH FANS

POST MATCH NEW MATCH ROUTINES

Jr. Tournament Director - Hobart

Post Match Kids Interview - Monterrey

MONEY CAN’T BUY EXPERIENCES

IW Practice Court Stands

FANS’ PRACTICE COURT

Stuttgart Practice Court Stands

FANS’ PRACTICE COURT

FAN’S ON COURT EXPERIENCE

Madrid Fans’ Practice Court Competition

FAN’S ON COURT EXPERIENCE

Miami Fans’ Practice Court Competition

MONEY CAN’T BUY EXPERIENCE

Player Box Experience- Madrid

MONEY CAN’T BUY EXPERIENCE

Fan Clubs - Stuttgart

FAN’S SOCIAL MEDIA

GRASSROOTS INITIATIVES

WTA FUTURE STARS CHANGING THE LIVES OF GIRLS THROUGH TENNIS 18 APAC COUNTRIES

“We really believe in what we’re doing.”

-Venus Williams

Empowerment of Women Health, Fitness & Education Youth Sport Marketing platform to work with player and tournament charities LGP CSR Integration Increased budget allocation Big impact - Finals

WTA CHARITIES

LET’S MAKE IT FUN!

GO CANADA GO