Positioning a product or service

Tags:

Preview:

Click to see full reader

Citation preview

Strategic Marketing.

Most businesses in Mexico doesn’t have a clear marketing strategy.

Please, Don’t.

Positioning = PerceptionPerception = reality

Tools

Source:  The  blue  Ocean  Strategy  

Differentiation.

Source:  The  Juice  Press  

Positioning.

Recommended

Product and Brand Positioning
Documents
Product Positioning and Re Positioning
Documents
Product/Service Development & Lifecycle Management Case Study · strategic ideal points/vectors and positioning against customer preferences and product/service lifecycle stages
Documents
Dynamic Product Positioning in Di⁄erentiated Product
Documents
Dynamic Product Positioning in Differentiated Product - Source
Documents
Product Positioning[ Mba
Documents
Product positioning strategies
Marketing
Dynamic Product Positioning in Di⁄erentiated Product ...public.econ.duke.edu/~atsweet/SWEETING_formatsjuly12.pdfDynamic Product Positioning in Di⁄erentiated Product Markets: The
Documents
Mastering Product Positioning: what is a positioning statement?
Marketing
Product & Brand Positioning
Business
Product Differentiation & Positioning @doniw
Education
Product Differentiation and Positioning
Documents
PRODUCT DIFFERENTIATION & Positioning
Documents
Cisco Wireless Product Positioning 1
Technology
Product positioning all_residential_products_ca
Services
Agenda - SLAM Miami M… · 26/11/2013  · •Goal & Unique Selling Proposition •Target Market •Benefits of product/service •Product/service positioning –Tagline: communicates
Documents
st Edition November 2017 Global Positioning Augmentation …file.gpas.co.jp/L6E_MADOCA_DataFormat_E.pdf · Global Positioning Augmentation Service Corporation (GPAS) provides a product
Documents
Positioning Aids Product Overview 2020
Documents
GLOBAL POSITIONING SYSTEM STANDARD POSITIONING SERVICE PERFORMANCE
Documents
Brand Positioning Worksheet - Diggles Creative...Brand Positioning Worksheet A positioning statement is 1 or 2 sentences. It clearly defines the unique value your product or service
Documents