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Nicki D. Palmer
Someone once told me, in order to find the career that will make me happy, I should find the one thing that makes time disappear and pursue it. For me, that's writing.
Words fascinate me. Or, more specifically, their ability to make an impact does. When used correctly, they can intrigue, entertain, evoke emotion and even persuade change. My hope is that my writing will accomplish these things and more.
In my resume, you'll see my experience. But in my writing, I hope you'll feel my passion for words and my drive to make an impact.
So let’s get to it, shall we?
Passion with a Purpose
BRANDS FEATURED:
UNION SAVINGS BANKAMERICAN EAGLE FEDERAL CREDIT UNION (SEE SLIDE 21)
Financial
Application: Product Campaign
Industry: Financial
Skills
Concept development
Client presentations
Copywriting
Scriptwriting
Creative direction for radio & TV
Billboard
Watch the TV spot at:http://www.youtube.com/user/npalmer110683
Application: Brand Campaign
Industry: Financial
Skills
Concept development
Client presentations
Copywriting
Scriptwriting
Creative direction for radio & TV
Billboard
Watch and listen to the TV and radio spot at:http://www.youtube.com/user/npalmer110683
BRANDS FEATURED:CIGNA
CTHEALTHCHANNEL.ORG
Health Care
Application: Wellness Program Materials
Industry: Health Care
Skills
Concept development
Copywriting
Heavy copyediting; boiling down health care jargon to approachable information.
B2C Email
B2C Flyer
Program Workbook
B2B Flyer
Application: Brochure
Industry: Health Care
Skills
Copywriting
Front Cover
Sample Inside
BRANDS FEATURED:
MANCHESTER COMMUNITY COLLEGE
JOURNALISM & MEDIA ACADEMY MAGNET SCHOOL
UNIVERSITY OF CONNECTICUT
Education
Application: Brand/Recruitment Campaign
Industry: Education
Skills
Concept development
Client presentations
Copywriting
Scriptwriting
Creative direction for radio & TV
Also included in campaign, but not shown: Print, OOH, brochure
Watch and listen to the TV and radio spot at:http://www.youtube.com/user/npalmer110683
Direct Mail Postcard
Others in series:
Application: Brand Strategy
Industry: Education
Skills
Strategy
Copywriting
Positioning StatementElevating the voices of tomorrow
Faculty PledgeEducate. Communicate. Elevate.We are the faculty of the Journalism and Media Academy Magnet School -educators of a new generation. Through actions and words, we inspire our students to own their education. We teach with clarity, responsibility and positivity, so that our students learn to communicate in the same way. We set high expectations, and we equip our students with the knowledge and skills to meet them – and continue to grow.
We are cultivating the voices of tomorrow.
Student PledgeDiscipline. Respect. Unity. Maturity. We are the students of the Journalism and Media Academy Magnet School - a new generation of learners. We are disciplined and focused. We appreciate the opportunity to become masters of our message. Through collaboration, creativity and hands-on learning, we will develop our ability to communicate to global audiences. And our commitment to personal, social and professional growth will elevate us in the world of media and beyond.
We are the voices of tomorrow.
Application: Faculty Recruitment Campaign
Industry: Education
Skills
Copywriting
Watch and listen to the TV and radio spot at:http://www.youtube.com/user/npalmer110683
iPad
BRANDS FEATURED:END HUNGER CT!
THE UCONN FOUNDATIONTHE CONNECTICUT FORUM
Non-Profit
Application: In-store postcard
Industry: Non-profit
Skills
Copywriting
Application: Web
Industry: Non-Profit
Skills
Project management
Web content strategy/architecture
Concept development
Copywriting
Also involved with this project:
Scriptwriting for walk-on video
Question development for interviews
Conducting interviews during shoot for video stories
*site is no longer live
Application: Event Marketing (direct mail)
Industry: Non-profit
Skills
Concept development
Copywriting
Project management
DescriptionConnecticut Forum new season announcement postcard.
Postcard Back headline reads: It’s no joke. The Connecticut Forum 2009-2010 season is here.
BRAND FEATURED:
CARDIO EXPRESS
Fitness
Application: Brand Strategy
Industry: Fitness
Skills
Strategy
Copywriting
Positioning StatementYour X time begins here
Mission StatementAt Cardio Express, we equip you with everything you need to X out the daily grind. We are your fitness sanctuary – the place you go to focus on no one but you. We’re the motivation you need. The energy you want. The positive force that leads to the healthy lifestyle you crave. Anytime you need it, come and get it. Your X time begins here.
BRAND FEATURED:
SEMINOLE HARD ROCK HOTEL & CASINO
Entertainment/Tourism
Application: Product Promotion (direct mail)
Industry: Entertainment/ Tourism
Skills
Copywriting
DescriptionSeminole Hard Rock Hotel & Casino instant scratch game postcard.
Application: Brand Print Campaign
Industry: Entertainment/ Tourism
Skills
Concept development
Copywriting
BRAND FEATURED:HARTFORD STEAM BOILER
Corporate
Application: Event Marketing via direct mail
Industry: Corporate
Skills
Concept development
Copywriting
Project management
DescriptionHartford Steam Boiler customer dinner invitation for a clam bake in Boston.Inside left panel reads: “In Boston, of course.”All remaining inside copy is standard invitation message
Others in series:
BRAND FEATURED:LEGO
Toys
Application: Product Promotion (direct mail)
Industry: Toys
Skills
Copywriting
BRAND FEATURED:
NORTHEAST BUILDER’S FINISH, INC
Construction
Application: Web
Industry: Construction
Skills:
New business acquisition
Client presentations
Project management
Web content strategy/architecture
Copywriting
Check out http://www.youtube.com/user/npalmer110683
for TV, radio and video scriptwriting samples.
&
Industries: FinancialTravelEducationHealth Care
Contact Me
Phone: 860.882.7701
Email: MorethanWordsLLC@gmail.com
Address: East Hampton, CT
Please contact me via the method most convenient for you. I am eager to get to know your company better and would very much appreciate the opportunity to introduce myself in person.
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