Part 2 - Complete Overview Of Digital Marketing by Raj Padhiyar

ContentFormats

Case studiesVideosInfographicsE-BooksTemplatesChecklistWebinarSlideshareEmojisSymbols

2nd Largest

Interesting Fact ‐ 

WittyFeed is 

World's

Viral Content Company From Indore

3 - INBOUNDMARKETING

EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU

INSTEAD OF THE OLDOUTBOUND MARKETINGMETHODS OF BUYING ADS,BUYING EMAIL LISTS, ANDPRAYING FOR LEADS,

INBOUND MARKETINGFOCUSES ON CREATINGQUALITY CONTENT THATPULLS PEOPLE TOWARDYOUR COMPANY ANDPRODUCT, WHERE THEYNATURALLY WANT TO BE.

EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU

Why Inbound?

- Cold Callings- Cold Emails (SPAM)

- Interruptive Ads(Marketer) Centric

Traditional Inbound

- SEO- Blogging

- Attraction- (Customer) Centric

ITS ABOUT CREATINGMARKETING THAT PEOPLE

LOVE . .

Inbound Marketing Process

Understand Buyers Journey

Increase in Web Traffic

200%

Increase in Leads

10X

4 - SEARCHENGINE

OPTIMISATION(SEO)

WHAT IS SEO?

IT IS A PROCESSOF ACHIVEINGTOP RANK ONORGANICSEARCHRESULT

GOOGLE RECEIVES 3.3.BILLION SEARCH EVERY DAY

94% OF SEARCH CLICK ON1ST PAGE OF SEARCH

RESULT

Factor that influences Website Ranking‐ 

AT THE END, SEO IS ABOUTBUILDING TRAFFICORGANICALLY

5 - SEARCHENGINE

MARKETING(SEM) / PPC

IT IS THEPROCESS OFRUNNING ADCAMPAIGN ONGOOGLE, BING &OTHER SEARCHENGINES

EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU

SEM/PPC Process

Google Keyword Planner

YOU CAN ALSO CREATEDISPLAY & YOUTUBE

ADVERTSEMENT BY USINGGOOGLE ADWORDS

6 - SOCIALMEDIA

MARKETING

Social Media Platform Overview

SOCIAL MEDIAMARKETINGREFERS TO THEPROCESS OFGAININGWEBSITETRAFFICORATTENTIONTHROUGHSOCIAL MEDIASITES.

Social Media Ecosystem

EMAILMARKETING

74 1:1RELATIONSHIP WITHYOUR CUSTOMER

NO. OF TIMES AVGPERSON CHECKS

THEIR EMAILS DAILY

10XLOYAL CUSTOMERARE WORTH UPTO

Interesting Stats of Email Marketing

ROI FROM EMAILMARKETING

4300%

Email Marketing is "Essential"component of EverySuccessful Business

You canMeasure -

Who Opened the Email?How Opened?Where Opened?

How much time they havespent on email?

How many links clicked?