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Paradigm Shifts: Can SEO Survive Google? Dr. Pete Meyers • Marketing Scientist • Moz
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Patented Sharkano Scale* *not actually patented, image ©2017 KittyVector/ShutterStock
Attack of The Ads
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Local Pack ads are live on mobile and appear to be in testing on desktop.
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Risk Factor: 2 Sharkanoes
It Just Got Personal
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Google Assistant may open up new avenues for personalization.
For example, search history appears to be more persistent.
Google Now uses personalization to do away with queries entirely.
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Risk Factor: 2 Sharkanoes
Rise of The Machines
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“What are ranking factors?”
?
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“What are ranking factors?”
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“What are ranking factors?”
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“What are ranking factors?” (+) Contains search phrase (+) Links from trusted sites (-) Abuses/stuffs keywords
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“What are ranking factors?”
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“What are ranking factors?”
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“What are ranking factors?”
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“What are ranking factors?”
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“What are ranking factors?”
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Risk Factor: 2 Sharkanoes
The Voice of Doom
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OK, Google: Can fish live in volcanoes?
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On the website Gizmodo.com, they say...
Last week, scientists spotted sharks living in a volcano.
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OK, Google: Where did my links go?
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Sorry, I’m not sure how to help with that.
Interestingly, Google Home does send a link to your mobile app.
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When voice makes more sense, you can send data back to Google Home.
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@dr_pete (icons via FlatIcon.com ©2017)
When I saw the fin emerge from the magma, I finally knew the sharkano…
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OK, Google: Who is this?
@dr_pete (icons via FlatIcon.com ©2017)
That voice is Dr. Martin Brody, host of TLC’s Sharkano: It Was Probably Aliens
@dr_pete (icons via FlatIcon.com ©2017)
OK, Google: Is that series available online?
@dr_pete (icons via FlatIcon.com ©2017)
Yes, that series is currently on Netflix. I’ve saved it for you as SHARKS-1.
@dr_pete (icons via FlatIcon.com ©2017)
OK, Google: Play saved series SHARK-1
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Martin Brody is a former police chief, shark hostage & author of 73 books…
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OK, Google: Find books by Martin Brody
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I’ve sent the results of your search to your smartphone.
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OK, Google: Sort results by publication date.
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OK, Google: Buy “Abduction: My Drunken Tale of Shark-Alien Survival”
@dr_pete (icons via FlatIcon.com ©2017)
I’ve ordered that title and am downloading it to your tablet.
@dr_pete (icon by Dave Gandy via FlatIcon.com)
OK, Google: Read my book.
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Risk Factor: 3 Sharkanoes
Content Wars: Cached
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AMP results are your entire web page hosted on Google’s servers.
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Risk Factor: 3 Sharkanoes
Content Wars: Curated
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Data feeds alone can be used to drive immersive content experiences.
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Risk Factor: 3 Sharkanoes
Content Wars: Created
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Content features are built for mobile and dominate mobile screen real estate.
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Google recently launched tabbed content for movies and books.
This goes beyond curation to create a self-contained content experience.
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OK, Google: I need a recipe for chili.
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Ok, I’ve got a recipe called “Award Winning Chili Con Carne” from All Recipes. Does that sound good?
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Risk Factor: 4 Sharkanoes
The ‘Shrooms, Man!
Is Google trying to poison us? I’ll leave it to you to decide. (h/t @danmozgai)
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“The Fly Agaric, Amanita muscaria, is a hallucinogen and must be considered poisonous.”
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Risk Factor: 5 Sharkanoes
Are You Prepared?
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Keep your eyes open.
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Features occupy even more space on mobile and can be totally different.
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OK, Google: How to do search engine optimization?
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Sorry, I’m not sure how to help with that yet.
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Pick your battles.
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Give your data away?
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When you give your data away, think beyond the short-term benefits.
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Maybe don’t eat these.
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