View
394
Download
0
Category
Preview:
DESCRIPTION
Outspoken is the most experienced SMS and MMS messaging platform in the U.S., combining high-volume text message aggregation with a rich-media messaging platform that enables brands to engage with consumers via their mobile devices. As the original pioneer in mobile video and direct-carrier-connected aggregation, Outspoken now powers the messaging campaigns for thousands of businesses who leverage its advanced platform to increase customer awareness, engagement and lifetime value. Outspoken is headquartered in Los Angeles and is backed by Silver Lake Sumeru.
Citation preview
Entertainment & Media
1
• #1 Text Message Marke.ng Pla2orm in the US • Deliver 2/3 of all Picture & Video Messages from Brands to consumers in the US • Outspoken has sent nearly 12 billion messages for top merchants • Executed 30,000+ campaigns for Top Na.onal and Local merchants • Award winning pla2orm:
Named Top Messaging Pla2orm
Trusted Mobile Solution
1
Over 1 out of 6 Americans get text messages via Outspoken each month
Advertisers and Media Using MMS
82% 80%
65%
50% 44% 43%
With MMS, SMS and video consump.on growing at a fast clip, a Mobile Marke.ng pla2orm enabling brands to leverage these fast-‐growing consumer trends is long overdue
Sources: Neislen
Consumers Increase Use of SMS & MMS
5
Outspoken Platform Overview
With Outspoken you can send…
2 Mins. of Audio
MulEple Languages
Up to 12 Images at Once
Post-‐to-‐social
40 Secs. of Video
Unlimited Characters
Text ‘AHH’ to 51515 • Includes Video • Social Poster
Deliver Targeted Messages
Segment and target your messaging for higher ROI • Outspoken allows you to segment subscribers and send targeted messages based on
preferences
Types of Segmenta.on • Time • LocaEon • OS • Handset • User preferences • Behavior • Content
Custom Landing Pages
8
Mobile is the key channel to reach consumers and drive ac.on • 20% of all media Eme is now spent on a mobile device • 70% of mobile searches lead to online acEon within an hour
Pla2orm Features & Professional Services • Post-‐to-‐Social • Text-‐to-‐Win • Text-‐to-‐Vote • Text-‐to-‐Screen • Send-‐to-‐Mobile • Two-‐way CommunicaEon • Text-‐for-‐Info • Survey/Polling
Engage Your Viewers
Objec.ve • Drive database growth, tune-‐ins and viral
impressions to support ABC’s new sitcom, Happy Endings
Strategy
• Promote databases across all available show properEes; shared exclusive video messages leading up to the show’s launch; included a “Share to Facebook” link to drive viral impressions
Results • Thousands of viewers joined the database;
260% increase Facebook viral impressions
Generate Buzz
Objec.ves • Increase weekly tune-‐in • Compel social sharing • Direct immediate sales via iTunes
Strategy
• Glee uElized exclusive, weekly video messaging to drive tune ins
• Included ability for recipients to share messages across social networks, increasing viral impressions
• UElized iTunes/MMS integraEon to drive sales Results
• Grew mobile database 33% in one day • 2 million viral impressions per season via
mobile sharing • Support #1 iTunes sales posi=on each week
Drive Tune-in
Objec.ves • Build a one-‐one connecEon viewers to
engage and increase loyalty Strategy
• ABC Family prompted fans to opt-‐in with exclusive content and weekly sneak-‐peeks
Results
• Created a six-‐figure mobile database in one season
• Responsible for 10% show audience engagement
Build Viewer Loyalty
Results with Outspoken • Successfully added a new revenue channel • MMS AdverEsements CTR over 15% • Doubled annual mobile Ad revenue in 6 months ader using AdSEtch • Only Outspoken offers a way to append adver=sing onto video messaging
Market • Piesburg
Media Type • Television
Mobile Database Size • +10,000 subscribers
Solu.on • WPXI’s Used AdS=tch to aeach locaEon & Eme-‐based
adverEsements to its mobile video content • Outspoken educated sales team on selling MMS
mobile adverEsing
Local Adver.sement
Generate More Ad Revenue
1
Outspoken provides a full in-‐house design and video producEon team, as well as a dedicated Strategy team to execute and assist on all markeEng program needs
Strategy, Creative & Technology Services
Crea.ve Services • Mobile Landing Pages • Graphic Design • Video EdiEng • Video ProducEon
Client Services • Copy & Signage • Messaging Strategy • Content Strategy • Legal & Industry Compliance
Technology Services • Custom IntegraEons • Web development • Transcoding services
Thank you!
QuesEons? Email sales@outspoken.com or Text SALES to 94444 (Msg & Data rates may apply)
Recommended