Our startup journey - path to 500,000 customers

Our Startup Journey: Path to 500,000 customers

Presented for UTS on 26 September 2015

Matthew Ho

● Deloitte -> Next Digital -> Airbnb -> Native Tongue -> Tapmint● Worked in digital for 7 years● Twitter: @inspiredworlds

Head of Product Development at Tapmint

Tapmint● Consulting on innovation & rapid

experimentation for web/mobile● 1st winning team in Startup Weekend

Aus with Native Tongue● 4 language game apps● 500,000 downloads● Twitter: @tapmint

● We won Startup Weekend Melbourne in May 2011

● 5 months later - launched Mandarin Madness, our first mobile app on Android, then iOS

● We were starting to get press

● $1k in our first week● #2 top paid education iOS app

● Let’s do more apps!● 5 apps x $1k per week x 52 = $260k● Our second app came out a month later● Botched the second launch● Spread too thin

○ Chinese, Spanish, English○ Platforms - iOS, Android, Amazon

● 500,000 downloads ● Played 2.5 million times.● Used in a number of schools around

the world● Bumpy ride in 1.5 years. ● Launched LP Strategy, a word game

cheat app in 2 weeks

● We could build innovative apps fast and iterate

● Started a new business Tapmint to provide consulting services on innovative mobile apps/web apps

● Leveraging our startup experience & skills building products

● Worked on 14 products

● Get product to market sooner. ● Stay focused on a single product with a

narrow set of features● Faster iterations with smaller updates.

Lessons Learnt

● Lean startup● Moves together● Higher throughput● Learn faster

Conversion Funnel

Marketing activities

● PR - Language & Education ● App review websites - not effective● Blogs● Social Media● Reaching out on Twitter● ASO - Organic search

Marketing activities

● Mobile advertising experiments● Education app stores● Kids tablet - nabi ● Direct sales to schools - long sales cycle● iTunes education volume purchase● Marketing via the product

The path to customers

● Talk & listen to customers● Experiment with different channels ● Double down on what works● Focus on 1 free + 1 paid channel● 1 person focuses on customers & distribution

● Email: hello@tapmint.com ● Website: http://tapmint.com● Twitter.com: @inspiredworlds ● Personal blog: http://inspiredworlds.com

Contact Me

Our startup journey - path to 500,000 customers

Marketing

KNOW THE PATH HEALTH FREE TO SUCCESS! - … THE PATH TO SUCCESS! Come join the winners! IN ... $500,000 during your career with Ardyss. Plus this program gives you the potential of

(a) Medical Expenses - Citibank · (a) Medical Expenses -Cardholder 500,000 -Spouse 500,000 1,500,000 - Each dependent child 500,000 Including sub-limits of:

How to choose the best funding path for your startup lighter capital

Startup Tips From Startup Founders

Accelerated Startup - Three Chapter Previewgolomb.net/.../08/Accelerated-Startup-One-Chapter...4. Choosing the Startup Career Path and Life Balance Part II: The Birth of an Idea 5

BUDGET TOWN HALL · 15-16 $500,000 $500,000 Transportation (road closures) and Vo-Tech Tuition 14-15 $500,000 $500,000 Transportation (bridge), Resurfacing of parking lots and Tax

STARTUP 101 & THE LEAN STARTUP

Michigan Department CHECKLIST TO DESIGNATE AREAS OF ......$500,000 Each Accident $500,000 Each Employee by Disease $500,000 Aggregate Disease ... The project scope is for installing

Lean startup - infinite startup loop

Traction map: the shortest path to a scalable startup

in Rishikesh TRENDING TODAY Death Military Equipment Media Players US Visa Requires $500,000 A Path To U.S. Immigration Through Investment. Wife And Children Under 21 May Qualify

Startup Basics (Korean Startup Locations)

SCALING THE SOCIAL STARTUP...SCALING THE SOCIAL STARTUP: A Survey of the Growth Path of Top-Performing Social Entrepreneurs AUTHORED BY: Meredyth Sneed, Elizabeth Kelley Sohn, and

Brief description about Occidental Mindoro Interventions ... · Brief description about Occidental Mindoro ... Summary of MDG 2 Indicators ... Soft Loan Program 500,000 500,000 500,000

The Startup Path to HIPAA Compliance

Canadian cleantech companies on a faster path from startup ... · a faster path from startup to scale-up ANNUAL REPORT 2017–2018. Sustainable Development Technology Canada (SDTC)

WANTED DEAD OR ALIVE $500,000 REWARD! REINHARD … · title: wanted dead or alive $500,000 reward! reinhard gehlen, alias 'der doktor' subject: wanted dead or alive $500,000 reward!

Rent vs. Own… · Rent 3% Down 5% Down 10% Down 20% Down Purchase Price N/A $500,000 $500,000 $500,000 $500,000 Down Payment N/A $15,000 $25,000 $50,000 $100,000 Loan Amount N/A

A Home for Innovation and Entrepreneurship at Harvard · STARTUP WEEKENDS HOSTED 4 STARTUP CAREER FAIRS HOSTED COMPANIES IN MARKET STUDENT ADVISING SESSIONS Nearly ... 2011 500,000

Agriculture World Markets and Trade · Selected Importers • China down 500,000 tons to 500,000 due to rising world prices. • Iran down 500,000 tons to 1.5 million as a second