Optimize the Content Experience For Better Results

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Optimize the Content Experience For Better Results

eBook: Data Driven Content Marketing

CONTENT IS KING

PUBLISH.

ALL OF THE TIME.PUBLISH.

WE NEED BETTER CONTENT,

NOT MORE CONTENT

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“Great content is useful, inspired and pathologically empathetic to the needs of the people you’re trying to reach .”Ann Handley, CCO at Marketing Profs and author of Everybody Writes

WE NEED BETTER CONTENT, NOT MORE CONTENT

HOW DO WE LEVERAGE CONTENT

TO GET RESULTS?

(dirty little secret)

(dirty little secret)

GREAT CONTENT

(dirty little secret)

GREAT CONTENTIsn’t Enough.

A REMARKABLE CONTENT

EXPERIENCE

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The Content Marketing Cycle

CREATION DISTRIBUTION INSIGHTS

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CREATION DISTRIBUTION INSIGHTS

FLAWED

The Content Marketing Cycle

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The 4 Pillars of Content Marketing

CREATION DISTRIBUTION INSIGHTSEXPERIENCE

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CREATION DISTRIBUTION INSIGHTSEXPERIENCE

The 4 Pillars of Content Marketing

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Lead Generation 

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Lead Generation(quality, not quantity) 

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Whiteboard Ideas Create Content Publish (yay!) Tell everybody! Results: Meh.

Life Today

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What do you think of when I say Resource Center?

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Graveyard

@Uberflip

Ask people what they want Create Content Publish Content Optimize the

Experience *Tell EveryoneLife at

Uberflip

#uberwebinar @uberflip @ON24

More bangfor your buck.

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Creating a Tailored Experience

Tailored Experience

Optimized for Goals Relevant Content Mix

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Targeted Email  

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Targeted Email  

SocialShares

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Targeted Email  

SocialShares

Leverage Advocates

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Targeted Email  

SocialShares

Leverage Advocates

Syndicate Content

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Targeted Email  

SocialShares

Leverage Advocates

Syndicate Content

Uber targeted!

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Results47% Conversion Rate1500 Net New Leads

$480K in Pipeline

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THANK YOU