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Campaign Optimization is the process of improving the performance Advertisement on search engines by improving its Click Through Rate (CTR) performance both in terms of volume and quality of response, that is “more buyers, less browsers”.
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Optimization of Ads and Methods for doing it in Zedo Interface
Definition Of OptimizationAd OptimizationIt is a fact that some ads perform better than other ads. It means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. With this feature, you can choose to display the better performing ads more often. This increases the ROI for better ads and raise a flag on poor ads that should be revised/improved.Revenue Ads that generate more revenue than other ads in the same period will be served more often. This optimizer requires ad rates be set at non-zero.ClickAds with more clicks than other ads in the same period will be served more often.CTRAds with a higher CTR than other ads in the same period will be served more often.
How To Do Optimization on Zedo Interface?
Lets see the 3 factors associated while doing Optimization.
Report :
Delivery Type:
Rank Ad:
Report Type
Delivery Type
Rank Ads
Conclusion
Ad optimization gives the better performance for the more served ads on the site.
Optimization is the way of increasing the counts of impressions on less serving ad.
Any Questions
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