Opening Remarks - AppNexus Publisher Summit

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Opening Remarks

Brian O’KelleyCEO & Co-Founder

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MARKETERS

CONSUMERS PUBLISHERS

VERIFICATION

AD LOAD

AD BLOCKERS

VIRTUOUS

CYCLE

VICIOUS

CYCLE

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Create a better internetOUR MISSION

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Build the best global technology platform

for Publishers to deliver a better internet

through seamless advertising experiences

PTG MISSION

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Six Months Ago…WE ANNOUNCED THE LAUNCH OF APPNEXUS PUBLISHER SUITE.

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40 BillionIMPRESSIONS PER MONTH FROM LIVE AD SERVER CLIENTS

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SSP and Header Bidding

Source: Digiday

publishers using our SSP600 GLOBAL

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Header bidding… not just for desktop

PriceCheck™

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How’s Our Media Business?

MEDIA SALESPEOPLE:

INSERTION ORDERS WON:

MEDIA GBP:

EMEA MARKETS 100%

PROGRAMMATIC WITH

MICROSOFT

0

0

£0

10

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QUIMPERPARIS

MADRID

LONDON

LAUSANNE

HAMBURG

MUNICH

MILAN

100+E M P L O Y E E S

JUNE 2015

20 130JUNE 2016

E U R O P E A N C L I E N T G R O W T H

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User Experience

1000X

AppNexus retrieves video

ads from cache up to

compared to an average

video mediation process

of five seconds

AppNexus ad server slashes Le

Figaro’s page latency from as

much as 12 seconds on desktop

to five seconds, according to

Marcombe.

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MARKETERS

CONSUMERS PUBLISHERS

BETTER AD TECH

The Solution?

BETTER AD TECH

BETTER AD TECH