Online Reputation Management presentation - BrandAid

how to protect and repair brand reputation online

Steven Parker

Why listen to me?

Newcastle HQ

London Office

a little bit about us

Established

2007

Current Headcount

80

what is ORM?

Establishing Strategic Direction

Executing Strategy and

Managing Risks

Ensuring Compliance with

Corporate Policies, Standards and

Procedures

Corporate Governance

having up-to-date employment contracts

setting the correct culture

being corporately and personally responsible

Gerald Ratner Owner, Ratners Jewellers

“We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, ‘How can you sell this for such a low price?’ I say, because it’s total crap...”

being corporately and personally responsible

David Shepherd Topman Brand Director

“Our target market is hooligans or whatever; very few of our customers have to wear suits for work... They’ll be for his first interview or first court case...”

don’t try and cure the negative...

...accentuate the positive!

“Brilliant!”

“I wept!”

“Second to none!”

“Loved it!”

“Top notch!” “Superb”

why think about ORM?

conduct an initial online audit

Redundant Social Media

Platform

Your Main Social Media

Platform

Zombie (zom-bi) a dead entity given the semblance of life, but mute and will-less...

Redundant Social Media

Platform

Redundant Social Media

Platform

ensure a replacement exists

Worthwhile Replacement

Content

Redundant Social Media

Platform

Space to be filled

Redundant Social Media

Platform

Redundant Social Media

Platform

1.2.3.4.

conduct ongoing monitoring

conduct ongoing monitoring

SEO for ORM

SEO for ORM

social for ORM

reviewing for ORM

digital snipers

proactive ORM - brand influencers

journalists & industry influencers

bloggers

proactive ORM - brand advocates

employeescustomers

proactive ORM - brand threats

trolls security risks

identify potential threats

identify potential threats

set the culture – brand reputation is in your DNA

Brand Reputation

in summary...

• Get pro-active with SEO

• Get pro-active with social where relevant

• Get pro-active with your reputation!

Steven Parker 0191 404 0100 steven.parker@mediaworks.co.uk twitter.com/stevenparkerseo linkedin.com/in/stevenparkerseo