NUS-ISS Learning Day 2016 - Digital Storytelling

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DIGITAL STORYTELLING

15 July 2016 / Chia Han-Leon

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Agenda

• What is Digital Storytelling: Concepts, Tips, Examples

• Tips on Good Writing

• Windows MovieMaker Basics (hands-on workshop)

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Digital Storytelling

…. a fancy word for any form of storytelling that uses digital platforms and media, including:

• Social Media

• Video

• Animation

• Multimedia Articles

Illustration: http://firemancreative.com/

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• Holds your customer’s attention, • Piques his interest, • Is retained in memory

better; and • Makes him find out more.

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Compared to a non-story, a story is more likely to:

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Every picture tells a story.5© 2016 National University of Singapore. All Rights

Reserved

Source: http://www.twincities.com/2012/08/06/one-man-one-dog-one-facebook-photo-that-has-touched-thousands-of-hearts/http://stonehousephotoblog.com/

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After any presentation, 63% of viewers remember the story in it. Only 5% remember the statistics.

Source: Chip and Dan Heath

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A picture is worth a thousand words.

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Illustration: Steve Cutts

In your own mind, what story / feelings does this picture evoke?

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An audience that makes its own interpretation remembers the message better.

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Design your story so that the audience gets your message without any direct prompting on your part.

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Multimedia: It’s like an opera

Snow Fall - 6-part multimedia series about a deadly avalanche http://www.nytimes.com/projects/2012/snow-fall

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Multimedia Article Examples

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About singer/songwriter Natasha Khanhttp://pitchfork.com/features/cover-story/reader/bat-for-lashes/

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Rolling Stone: Geeks on the Frontlines

http://www.rollingstone.com/feature/the-geeks-on-the-frontlines About the life of hackers and in particular how the government and industry are competing for their expertise.

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But….

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is easy…

is hard.Source: http://thescribo.com/storytelling/

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Illustration Credit: http://www.khoslaventures.com/the-unbreakable-laws-of-storytelling/ Carmine Gallo

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Elements of a good story

1. A captivating beginning

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Capture the viewer’s attention immediately.

Illustration: Pixabay

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Tips for creating a good story

2. Pace and flow

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• When in doubt, short is better than long. E.g. short clips, short quotes

• Flow from scene to scene: create anticipation, fulfil expectations and create surprises.

Illustration: Geralt/Pixabay

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Tips for creating a good story

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• Create meaningful connections between scenes/ paragraphs.

• Let your audience come to their own conclusions.

• Evoke sympathy and empathy.

3. Feeling and Meaning

Photo: Chia Han-Leon

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4. A good ending

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• Your conclusion should link meaningfully to your introduction.

• At all times of planning and making a story, you should have an ending in mind.

Photo © Copyright Rod Trevaskus and licensed for reuse under  Creative Commons Licence.

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The rest is a matter of good taste.

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Picture: Quotesberry

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TIPS ON WRITING

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Storytelling ≠ Description

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3 Tips for Social Media Posts

1. Don’t always state the obvious.

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“Check out this ….!” “Learn about our…” “Read about our….” “We are organizing an event….”

Unless the value is very high/clear.

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2. Quote people, don’t just describe products / servicesA single powerful testimonial is more compelling than any amount of hard sell/ description.

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2. Quote people, don’t just describe products / services

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Posting a video?

Quote something from the video.

Don’t just ask your audience to “watch this video about…..”.

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3. Value: consider what is relevant to your readers, not just to yourself.

Don’t:“We are proud to have attained the UCASS ISO27000 Award!”

“Our CTRPA staff show you how they use our RET to improve the PITMP process.”

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Don’t assume they know what you’re talking about:

Do“We are happy to receive this award only because you told us you are happy with our quality”.

“Using this tried and tested method, Peter is able to ascertain that your device performs with accuracy and reliability.

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Would YOU click on this?

Case Study: The “Corporate” Article Link

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Interesting Quotation #1

Interesting Quotation #2

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Actually, I hadn’t planned on joining the IT industry initially. ... [At a] recruitment talk by

IBM. I was intrigued that the recruiter said he was looking for “problem solvers” and that computers would change the world.

Since I had already been solving problems using my research, what he said appealed

to me and I thought, "How about me?"

Draft/ SampleText

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Actually, I hadn’t planned on joining the IT industry initially.

At an IBM recruitment talk, we were told that

computers would change the world.

and I thought,

"How about me?"

Dr. Chong Yoke SinCEO, Integrated Health Information SystemsMember, Board of Directors, ISS

Highlight the best parts, play with fonts.

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MAKE YOUR OWN VIDEO

WINDOWS MOVIE MAKER

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Learning Objectives

• Adding, trimming clips

• Animations and transitions

• Adding Titles and Captions

• and more.

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Windows Movie Maker hands-on

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Make a video for ISS’s 35th anniversary

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THANK YOU leonchia@nus.edu.sg

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