Not Your Father's Google News SearchLove 2015

Not Your Father’s Google News

@MatthewJBrown – MozFlickr: Roadside Pictures

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Bit.ly/GoogleNews2015

Remember your first car?

Flickr: RobertRD

Then you got another one

Flickr: John Lloyd

Maybe some really nice ones

Flickr: Nakhon100

Maybe a fleet of rad cars

Flickr: IJsselstein

Flickr: John Lloyd

What if you still had this car??

INTRODUCING GOOGLE NEWS!

Some fun* facts about Google News

*Actual fun may vary considerably

It’s been around forever

Only a FOUR YEAR beta!

There’s no Matt Cutts

Your two best points of contact

Stacie Chan and James Morehead

It’s all algorithm*

A VERY slow moving algorithm

They report 76,000 publishers

Up from a reported 50,000 in 2013

Source: Google’s NYC publishers summit 7/30/15

Flickr: Chad Cooper

# of domains on News.Google

~15,000 (h/t: Jay Leary) - Jay@Moz.com

Newzdash tracks tons of News metrics

Newzdash.com – Plans: $110-$270 annual

Clicks to publisher = #1 metric

Source: Google’s NYC publishers summit 7/30/15

They don’t want to be ‘in the way’

Source: Google’s NYC publishers summit 7/30/15

You’re always in a test group

Source: Google’s NYC publishers summit 7/30/15

Localization is next

They get lots of personalization

complaintsSource: Google’s NYC publishers summit 7/30/15

They fear the filter bubble

Source: Google’s NYC publishers summit 7/30/15

WHY DO I CARE?

They send 6+ billion clicks a month

Source: Google News Publisher’s Summit 7/30/15

6% of the 100 billion per monthSource:

http://searchengineland.com/google-1-trillion-searches-per-year-212940

34% Growth since 2013

75% Growth since 2012

If you’re already in, optimization is worth the

effort.

Getting in is also a great idea

Even with low effort/output

It’s consistently a top SERP feature

More visibility than many other SERP features

News: The QDF Killer

News: Panda Defense?

News: Mobile (of course)

GETTING IN

Flickr: Jeff Maysh

Don’t assume you can’t get in!

Even if you’re not a news site

Plenty of room for y’all

Heed the basics

They aren’t obvioushttps://support.google.com/news/publisher/answer/40787?hl=en#general

Frequency!

Multiple times weekly (at LEAST)

Flickr: Freaktography

Authors + Bylines

Contact Info

Article Templates

Segregate other content

Eliminate short form

When someone asks you if you’re a blog….

OPTIMIZING

Flickr: Dave Schumaker

Fair warning:

It me

Benchmark with VED

https://deedpolloffice.com/blog/articles/decoding-ved-parameter

https://moz.com/blog/inside-googles-ved-parameter

Headlines

* Credit Wil Reynolds

Don’t HIT ENTER!!

New Google Trends

Images rule Google News

Bigger. Tagged. Same domain. Good aspect ratio. Not-clickable. Go for BIG hero images.

News sitemaps

48 hrs of content only. Use this to alleviate crawl nonsense.

Pay attention to dates

Make sure news sitemap matches!

META News Keywords

Keep close tabs on markup

Video (meh)

Editor’s Picks:Gawker’s study here:

http://gawkerdata.kinja.com/google-news-editors-picks-as-seo-our-initial-results-1681002004

Mobile app URLs

Standout tag

More info @ http://www.adamsherk.com/seo/success-with-google-news-standout-tag/

Yoast Google News SEO plugin

Publisher Center

Publisher Center

RELEVANT Search Console Errors

Don’t panic: wonky errors

These happen from time to time. Check Publisher Center for the real deal.

When you need help…

Protip: Be logged into the correct Google account when you do this!

IN CONCLUSION:(WHERE I RANT)

THANK YOU!Email: mjb@moz.com Twitter: @MatthewJBrown