No Revenue Left Behind: 4 Ways to Make a Great Second Impression

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Meet Your Experts

Nick SaltzmanSenior Manager, Strategic Partnerships

Justin HoffmanAccount Manager

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The countdown begins…

“People generally lose concentration

after eight seconds”-Microsoft Corp Study

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What does this mean for your business?

-Forrester Research

“ 96% of people who visit a website leave without

completing the action the marketer would

have liked them to take

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1. Slow page load times?

2. Product out of stock?

3. Couldn’t find the right product?

4. Not ready to buy?

…There is such a thing as a second chance to make a great impression

SECON

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Agenda

1. Don’t overstay your welcome

2. Sweeten the deal

3. Tailor the experience

4. Maintain a human connection

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Agenda

1. Don’t overstay your welcome

2. Sweeten the deal

3. Tailor the experience

4. Maintain a human connection

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Balance your timing

Email 1: Send within 30 min.

Email 2: Send within 24h

Email 3: Send within 48h

No response? Stop sending

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Balance your timing

Engage on exit intent or session timeout

Set frequency caps to limit overexposure

Specific page settings for engagement

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Don’t overstay your welcome on a single channel

Vs.

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Agenda

1. Don’t overstay your welcome

2. Sweeten the deal

3. Tailor the experience

4. Maintain a human connection

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Let’s talk about promo codes

Static Promo Codes

Ve data shows that email promo codes increase conversions by

15%

Dynamic / Unique Promo Codes

Easy to track Set-it-and-forget-it

Prevent leakage Personalized

approach

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Sweeten the deal with more productsCross Sell & Upsell

Recommend complementary products

Show value of higher value product

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When all else fails…Offer discounted shipping 28% of shoppers will abandon

their shopping cart if presented with unexpected

shipping costs-eMarketer

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Agenda

1. Don’t overstay your welcome

2. Sweeten the deal

3. Tailor the experience

4. Maintain a human connection

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Personalize the experience…

Why do visitors abandon?

Just browsing

Can’t find certain product

Looking for a better deal

Unsure of what they want

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Personalize the experience…Don’t just use their information

Understand the experience to fill the void in the customer’s current

needs Product bookmarking

Product recommendations

Search history

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Agenda

1. Don’t overstay your welcome

2. Sweeten the deal

3. Tailor the experience

4. Maintain a human connection

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Maintain the human connection… Let another trusted source share your products – social networks

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Don’t forget the detailsCTAs & images still matter

CTA attention grabbing without overwhelming

Background image high quality without distracting

Smart capital letter use

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Thank you!

marketingUS@veinteractive.com

Join our next webinar:

The Balancing Act: How to Toe the Line Between Personalization and Privacy

March 15th at 1 p.m.