View
219
Download
3
Category
Preview:
Citation preview
1
New Zealand Digital Landscape 2016
SPITFIRE - The Digital Agency
2016
New Zealand Demographic
2
SPITFIRE - The Digital Agency 3
Source: Marketing Insights NZ
How are New Zealanders consuming media?
4
SPITFIRE - The Digital Agency 5
1. Google 2. Facebook 3. MSN 4. Stuff.co.nz 5. Trademe 6. YouTube 7. Microsoft 8. New Zealand Government 9. New Zealand Herald 10. Yahoo
SPITFIRE - The Digital Agency 6
Top 10 Online Brands
Digital overtakes TV as the greatest category of advertising spend
7 SPITFIRE - The Digital Agency
Mobile8
Mobile traffic continues to increase
9 SPITFIRE - The Digital Agency
SPITFIRE - The Digital Agency 10
0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%
2009 2010 2011 2012 2013 2014 2015 2016(Q1)
MobileShareofWebTraffic(Global)
74% of New Zealanders access the internet on mobile devices
11 SPITFIRE - The Digital Agency
SPITFIRE - The Digital Agency 12
Source: Marketing Insights NZ
Half of New Zealand adults compare prices on a mobile device while in a retail store
13 SPITFIRE - The Digital Agency
90% of people will bounce from a poorly designed mobile site Mobile optimisation is critical.
14 SPITFIRE - The Digital Agency
Social Media Landscape
15
Facebook and YouTube continue to dominate
16 SPITFIRE - The Digital Agency
SPITFIRE - The Digital Agency 17
75% Facebook 61% YouTube 23% Google +
20% Instagram 17% Twitter 17% Snapchat
*New Zealanders aged 15+ in a month
But Facebook usage is declining among under 25s
18 SPITFIRE - The Digital Agency
19 SPITFIRE - The Digital Agency
21% decline in sharing of personal information on Facebook in 2015 Branded content and news increases while personal sharing decreases
20 SPITFIRE - The Digital Agency
60% of social sharing is now through ‘dark social’ Most content sharing is through private messaging that cannot be tracked by web analytics
21 SPITFIRE - The Digital Agency
Search22
60% of all organic clicks in Google search results go to the top 3 results
23 SPITFIRE - The Digital Agency
Google Adwords has updated to include extended ads and showcase shopping ads for mobile users
24 SPITFIRE - The Digital Agency
Longeradsgiveyouagreaterchancetoshowcaseyourbrandinsearchresults
Online Advertising
25
$179.88 Million
26 SPITFIRE - The Digital Agency
2015 NZ Online Advertising Spend
Search maintains a 54% share of online advertising spending But mobile spending increased by 65%
27 SPITFIRE - The Digital Agency
SPITFIRE - The Digital Agency 28
SPITFIRE - The Digital Agency 29
Marketing Automation
30
75% 31 SPITFIRE - The Digital Agency
Of email revenue is generated by triggered campaigns.
Companies that excel at lead nurturing generate 50% more sales at 33% lower cost.
32 SPITFIRE - The Digital Agency
Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle
33 SPITFIRE - The Digital Agency
Marketing Challenges and Barriers
34
Only 22% of marketers are satisfied with their conversion rates
35 SPITFIRE - The Digital Agency
SPITFIRE - The Digital Agency 36
What is your biggest barrier to digital success?
68% Integration of new technologies and data
64% Outdated technologies
62% Recruitment and retention
SPITFIRE - The Digital Agency 37
SPITFIRE - The Digital Agency 38
Source: Salesforce
What tools are important for high performance?
39
SPITFIRE - The Digital Agency 40
Source: Salesforce
83% of high performing marketers use customer data to segment or target ads
41 SPITFIRE - The Digital Agency
42
Want to increase your sales opportunities? Let’s Talk.
43
44
WELCOME TO SPITFIRE.
Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz
THE DIGITALLY LED AGENCY.
45
A MODERNAGENCY FORA CHANGING
WORLD.
Our clients
46
ACQUIRECreate reasons to
buy
GROWGrow revenue and customer loyalty
ATTRACTHumanise the
connection with your brand and product offering
TARGETPeople not places
1 2 3 4
Our formula for success
48
KEVIN LANCASHIREHead External Digital Communications, Roche Group, Switzerland
Congrats to Spitfire! It’s a pleasure to work with people who are experts in the field of creative, digital media and communications.
Colin ProebstelCLIENT SERVICE DIRECTOR AND CO-FOUNDER M 64 21 874 330 colinp@spitfire.co.nz
John MaddenCREATIVE DIRECTOR AND CO-FOUNDER M 64 21 874 333 johnm@spitfire.co.nz
49
SpitfireLEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz
Recommended