View
304
Download
6
Category
Preview:
DESCRIPTION
Marketing research of the Russian dairy products market and analysis of Müller brand.
Citation preview
Geographic
Russia
CapitalСities with
over 1 million people
Demographic
10-40 years old
Income => 20000 rubles Young families
2 and more family
members
Psychographic
Healthy
Activepeople
Open-minded people
Behavioral
Every-day purchase
Health due to naturalness
Strong loyalty
Recommended