Morning Workshop with Quantcast: Making Your Search Data Actionable

Reverse Engineering Audiences with Search Intent Signals

Scott Spaulding Senior Director, Central and Eastern Region

@Quantcast

MEASURE About Quantcast

ADVERTISE

We help you advertise to your ideal target

audience with customized solutions

for every partner.

Driving BRAND RESPONSE

with BIG DATA

SEARCH: Powerful intent signal…yet underutilized for brand building

✔ ✔ ✔ ✔ ✔

Reverse engineer your audience from search intent data

Build awareness & interest with key growth audiences

DISCOVER NEW, UNEXPECTED AUDIENCES

6

vs.

Skews Female

Primarily ages 25-44

Income < $0-50k

Skews Male

Primarily ages 55+

Income $50-150k

Has kids No kids

PRESCRIBED AUDIENCE

HEALTHCARE SEARCHERS

OPTIMIZE BRAND RESPONSE WITH RICHER AUDIENCE MODELING

Using key insights from converting audiences

Drive brand response with intent

data

Reverse engineer

audiences

Guide upper funnel

objectives with lower funnel

search insights

Big data allows marketers to…

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