Mind & Marketing: the Neuroscience of Storytelling

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Mind & MarketingThe Neuroscience of Storytelling

Meg Nanson

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OUR STORY

Why mind and marketing are

connected

The structure of the brain: how it

primes us for responding to

stories

Tips for effective, brain-centric storytelling.

THE BEGINNING THE MIDDLE THE END

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● 5 years’ experience as an SEO strategist

● 24 years’ experience as a writer

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● Fear - Please don’t do this.● Images● Storytelling

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● Memory consolidation● “Gut feeling” style of decision-

making ● Familiar structures ● “Lived” experiences ● Oxytocin

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Activate as many regions of the limbic system as possible

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Avoid complex language and clichés

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Data shifts the brain to rational state

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Character-driven stories release oxytocin

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Transcendent purpose trumps practical purpose

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Also, this:

Meaghan.Nanson@gmail.comwww.megnanson.com linkedin.com/in/megnanson

…Or find me on Facebook!