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The Ultimate Event for Small Business Success.
Email Broadcast SuccessFrom start to send.
Mike HarrisTech Support Team Lead, Infusionsoft@goldfixe
The Ultimate Event for Small Business Success.
The Plan
I. Create the List
II. Create the Email
III. Create the Magic
IV. Making Sense of the Stats
V. Questions
The Ultimate Event for Small Business Success.
Before we get started…
http://bit.ly/ICONbroadcast1
The Ultimate Event for Small Business Success.
WHAT IS AN EMAIL BROADCAST?
And why should I care?
The Ultimate Event for Small Business Success.
CREATE THE LIST
The Ultimate Event for Small Business Success.
Find your target contacts
• What are ways to find the contacts you want?– Tags– Products purchased– Location
• Or you can pull up your whole list– Mass emails like this should be very general
The Ultimate Event for Small Business Success.
Make your life easier
• Create a saved search– If you plan to email this group more than once,
creating a saved search will make it easier for you to find them in the future
– Saved Searches are DYNAMIC!
Let’s do it together!
The Ultimate Event for Small Business Success.
Go to Contacts
The Ultimate Event for Small Business Success.
Add search criteria
The Ultimate Event for Small Business Success.
Save the results
The Ultimate Event for Small Business Success.
Name the Saved Search
The Ultimate Event for Small Business Success.
Saved Search complete!
The Ultimate Event for Small Business Success.
CREATE THE EMAIL
The Ultimate Event for Small Business Success.
What makes a GOOD email?
• Subject line – the shorter the better– “Subject lines of less than 35 characters yielded an
average open rate of 19.6% and a 3.1% average click rate” –eMarketer, “Consumers Opening Fewer Emails
• Personalize it– “Hi {Contact Name}, this is {Your Name} from {Your
Business}”
• Engage the reader– Be consistent, make the content relevant– “Tell, don’t sell”
The Ultimate Event for Small Business Success.
Don’t be afraid to…
• Use ALL CAPS– Use them to emphasize, not to yell– Use them sparingly
“LAST CALL: Free webinar sign-up closes at 12 PM MST!”
The Ultimate Event for Small Business Success.
Don’t be afraid to…
• Ask a question– Create a call-to-action (CTA)– Pique their interest
“What’s stopping you from achieving your dream?”
The Ultimate Event for Small Business Success.
Don’t be afraid to…
• Create urgency– Use words that create timeliness
“We’re starting in two hours – Can you join us?”
The Ultimate Event for Small Business Success.
Let’s Create - What are my options?
• Use an existing template (preferred method)– More freedom– Allows you to leave and come back to your work in
progress– Can be used over and over
• Start from scratch– Useful for quick messages– Can be converted to a template later
Let’s do it together!
The Ultimate Event for Small Business Success.
Navigate to Email Broadcasts
The Ultimate Event for Small Business Success.
Choose type of broadcast
The Ultimate Event for Small Business Success.
If you’ve already started a broadcast
The Ultimate Event for Small Business Success.
Choose the recipients
The Ultimate Event for Small Business Success.
Compose your email
The Ultimate Event for Small Business Success.
Choose a template
The Ultimate Event for Small Business Success.
Test the email (optional)
The Ultimate Event for Small Business Success.
The last step
The Ultimate Event for Small Business Success.
CREATE THE MAGIC
The Ultimate Event for Small Business Success.
Before you hit “Send”…
• Double-check these things:1. The “To:” address field
2. Your message for any grammar and/or spelling errors
3. The “Only send to confirmed email addresses” box
The Ultimate Event for Small Business Success.
1
2
The Ultimate Event for Small Business Success.
3
The Ultimate Event for Small Business Success.
MAKE SENSE OF THE STATS
The Ultimate Event for Small Business Success.
What does it all mean?
Let’s do it together!
The Ultimate Event for Small Business Success.
QUESTIONS?
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
Slide palette infoThe PowerPoint palette for this template has been built for you and is shown below. Avoid using too many colors in your presentation.
Accent 2Accent 1 Accent 6Accent 5
Select the 5th color from the left for 1st level non-bulleted text color, or wherever “color” text is preferred over the default black/white text
Accent colors 1-6 – (6 Theme Colors to the far right)
Use Accent 1 as the main accent color. Use Accent 2 and Accent 3 when additional colors are needed.
Use Accents 4-6 sparingly – only when more colors are necessary
Accent 3 Accent 4
The Ultimate Event for Small Business Success.
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The Ultimate Event for Small Business Success.
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The Ultimate Event for Small Business Success.
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The Ultimate Event for Small Business Success.
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