Merchandising on Your Terms (Ray Walker)

#monetatesummit

Merchandising on Your Terms

Ray Walker, Personalization & Conversion Manager, Leapfrog

Put the right products in front of the right people at the right time

Who$Are$We?

• LeapFrog creates award-winning educational solutions that delight, engage and inspire children to reach their potential.

• We know that children learn best when they’re having fun, and that every child learns differently.

• With solutions that are personalized to each child’s level, every day brings pure learning fun.

LeapFrog is the leader in educational entertainment for children.

LeapFrog sells toys, tablets and gaming systems.

Additionally, we sell the educational content that fills those items.

As of today, we have nearly 1,100 apps for parents to navigate.

What’s$our$Problem?

What’s$our$Problem?Not unlike Apple®, we maintain two separate stores.

Physical goods Digital App store

Our Hard Goods Site

Hosted version of ATG.

Changes can cost north of $500/hr

Have not changed the hard goods site in 2+ YEARS

What’s$our$Problem?

On Elastic Path.

Limited banner slots that can only changed twice per month.

Manual product recommendations.

What’s$our$Problem?Our Digital Goods Site

Not Difficult Enough to Merchandise?

We are also combining, redesigning and replatforming our site

This new site and experience was to be ready by June of last year.

And all of our developers have been focused on that for 15 months.

What’s$our$Problem?

Our$ChallengeWe needed a more streamlined, intelligent merchandising tool that could handle all of this uncertainty we're currently navigating.

• It must grow and develop as our single site solution materializes.

• It must allow the merchandisers to do their job without depending on IT.

• It must allow us to try new ideas without making a federal case of it.

The$Solu8on

The$Solu8on

This allows merchandisers to work with one single site even thought they’re physically managing two stores.

A single Monetate tag across both stores

and deliver a very detailed product feedThis allows us to help the parents feel secure that they are finding the right apps for their child.

The$End$Result

• We do a great deal of our business in the fourth quarter.

• We only implemented Monetate in October and had to hit the ground running.

• To maximize our Q4 opportunity, we used a phased approach to merchandising with Monetate.

Current Results

Is there anything busier than a Mom at Christmas time?

Simple Merchandising to Start

The$End$Result

Introducing the Double Bubble

The$End$Result

7.5% lift in Conversion Rate

13.5% lift in Avg Order Value

39% lift in Revenue

Double Bubble Results

The$End$Result

Why buy from us vs Amazon?

The$End$ResultTippy Top Warranty

Tippy Top featuring Why to Buy on primary research page

The$End$ResultTippy Top Warranty

10% lift in Conversion Rate

11.3% lift in Avg Order Value

29.5% lift in Revenue

The$End$ResultTippy Top Warranty Results

The$Solu8onAdvancing to Intelligent Merchandising

A shopper's navigation path contains lots of self-identifying information.

The$End$ResultOn our Way to Personal Merchandising

We are going to be able to target these

clicks and more.

The$End$ResultUpcoming Event Builder

Imagine how much more personal we are going to make our site when we act on the answers on this page.

The$End$ResultApp Finder