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MACRO SHOPPER TRENDS - Digital Integration - In-store Experience - Convenience
Simon Skidmore Founder, Onepartners simon@onepartners.com.au
0416 299997
DIGITAL INTEGRATION
THE CONNECTED SHOPPER
• Google – 1 Billion search queries daily
• Facebook - 1.2 Billion messages daily
• YouTube - 300 hours of footage uploaded every minute
THE POWER HAS SHIFTED
TO THE SHOPPER
95% OF PURCHASES ARE STILL WITHIN
BRICKS & MORTAR STORES
CHINA’S ONLINE SHOPPING BOOM
US BI Intelligence 2014"
REVERSE ‘SHOWROOMING’
iBeacon .
iBEACON
DIGITAL COUPONING
US: 80% of shoppers say digital coupons close the deal when undecided on purchase
SOCIAL SHOPPING
Shoppers are now carrying the influence of hundreds of
friends in their pocket
IN-STORE EXPERIENCE
Retailtainment
RETAILTAINMENT
CONVENIENCE
90% of shoppers time in-store is spent navigating – only 10% is spend interacting with products
DRIVE THROUGH
PARTNERSHIPS
THE SHOPPER HAS BECOME
THE NEW CONSUMER!
Thank you.
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