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W W W . I N F O C R E S T . C O . U K
7MARKETINGTACTICS
FOR ALAUNDRYBUSINESS
INTRODUCTION
INFOCREST
Laundries give everyone the ability to useclean and fresh clothes without investingin the purchase of their own washer and
dryer.
Laundries are the brick and mortar storesthat run almost in every street of the
world. The laundry business itself is verycompetitive and to survive in this yet
another competitive market is not a child’splay.
You definitely have to stand out amongthe competitors in order to earn a lot and
gain success with this business.
1. ADOPT CHIASMUS
INFOCREST
People have the tendency to getattracted towards the tougher statements
or say to the inverted parallelism.
Many of the profound businesses use thistactic to gain the attention of a large
number of customers. You can use thestatements like- “We do what we like andwe like what we do”, “We would rather be
looked over than overlooked” etc.
These statements often draw theattention of many towards the business
using them in the tag lines or promotionallines.
2. PRINT PUNCH CARDS
INFOCREST
You can use punch cards for yourbusiness. They come for less money and
could serve as an aid to the marketing.
You can provide the customer receivesthe punches every time they do the
business with you.
When the card is completely punched,they are gifted with a chance to win
prizes. Trust me, this marketing tactic notonly excites the customer but also make
them their loyalties.
3. COMPANY PARTNERS
INFOCREST
You can ask any local partner tocollaborate with you. This can make your
service reach a wider area.
Suppose you can ask the Dominosfranchise near your area to stick your
pamphlet on their delivery boxes and inreturn you can provide your service fortheir employees’ clothes and other stuff
for free.
4. T-SHIRT ADVERTISING
INFOCREST
This may sound weird but it is a provedmarketing technique that would certainly
increase your traffic.
You can give 4-5 attractive shade t-shirtshaving company’s logo to each of youremployees and ask them to wear afterthe service hours in the streets, markets
and other public places.
This draws the attention of the publictowards them and ultimately towards
your company.
5. EXPANDED HOURS OFOPERATION -
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Service hours count to a great extent toseek the traffic towards your laundry
business.
People generally opt for those whoremain open during the peak hours and
those who can go out of the way todeliver in urgency.
6. VOICE MAILMESSAGING
INFOCREST
You can advertise your laundry businessthrough your voice mail.
Your voice mail should speak outsomething related to your service. You
can request your employees for the same.
This would get more people know aboutyour company.
7. ONLINE PROMOTION
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Internet being a powerful arm of the timeprovides you maximum traffic.
Social media, e-mail marketing, mobilemarketing are the commanding factorsthat would promote your company in a
far better way and manages to generatemore leads.
It is a proved and a very useful marketingidea that would really give you an
advantage over any other marketing tool.
BOTTOM LINE
INFOCREST
Infocrest’s marketing department holdsan ocean full of new and exciting
marketing strategies of which the abovewas just a small example.
We here at Infocrest Finweb LLP providesyou with innovative and highly
competitive market plans which help youto grow your business and makes youstand one among the toppers of the
industry.
W W W . I N F O C R E S T . C O . U K
THANKYOU
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