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“The Marketing Summit I”
Keynote13:00 – 14:00
The Battle For RelevanceKristof De Wulf, Phd, CEO InSites Consulting
“When your eyes are only
looking at the organization,
your ass is facing the
customer”Yudai
@KRISTOFDEWULF
TWO-WAY1. ONE-WAY
ONGOING2. ONE SHOT
INTEGRATED4. SILO
CLOSE3. DISTANT
@KRISTOFDEWULF
CONSUMER-CENTRIC CONSUMER-ACTIVATED
@KRISTOFDEWULF
THINK INSIGHT, NOT DATA
STOP TELLING, START ACTING
CRUSH YOUR BRAND
EMPOWER CUSTOMERS
BECOME OBSESSED
1. ABUNDANCE
2. NAKED
3. CLONE FACTORY
4. PRODUCT IS KING
5. COPERNICUS 2.0
@KRISTOFDEWULF
By living up to a bigger purpose
@KRISTOFDEWULF
By creating positive disruption
@KRISTOFDEWULF
By making them feel really special
@KRISTOFDEWULF
By having them think along
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