Marketing Strategies Deck Expo 2013

Marketing Strategies Bigger Results/Smaller Costs

Presented By:

Dennis Schaefer

WWW.DennisSchaefer.com

Changes in Advertising

The Decline of Phone Books

Television AdvertisingIts like a bad game of WHERES WALDO with all the channel choices , DVR &Online options

NewspapersAre there any left in your area to even advertise in?

Light speed growth of the InternetHow do I figure out the Ins &Outs of all this technical stuff. SEO,SEM,SMO,PPC and don’t even ask me what an algorithm is.

Online Reputation (Angies List, Yelp, Google+)

Let your Fingers Do The Walking

Ask you Kids to find a Number in the Yellow Pages. LOL

The Decline in use of Phone Directories has been DRAMATIC

There's Nothing to Watch!

Can you pick which one of these channels your future customer is watching and when?

Read all about it!

What's Happening to Newspaper Readership.

What kind of value are your ads getting.

Change in Strategy

How to look at these changes. Creating your Ad Budget. Costs per Lead Costs per Sale Use of Social Media (Facebook,Pinterest,Houzz,Angies List

etc.) Optimizing your Website Use of FREE on-line listings Suppliers Partnerships Industry Sites

What is SEO?

Basically use of KEYWORDS

How do you show up in LOCAL?

The Power of Meta-Data

The Secret Revealed !!!

What does it get me?

Also gets you THIS!!!

Online Reputation

Get your Clients to do REVIEWS!!!

Claim Your Listings Your already there USE IT! (Manta, Merchant Circle Etc..)

Address negative Review's

Cost per Lead/Cost per Sale

How much does each lead cost you in Marketing dollars?– How much per category?

How much does each sale cost you?– How much per category?

Calculating Cost of Lead per Type

Calculating Cost of Sale per Type

Internet leads

• Least invested• Greatest

Ratios• Largest

Revenues

Lower Costs and Increase Results

Create Goals for Marketing Costs 4-5% of SalesTrack Results MonthlyAsk your Customers,Friends,Family

and anyone else you can think of. “ WHERE DO YOU START LOOKING WHEN YOU WHAT TO BUY SOMETHING!”

Questions & Answers