Marketing Skills Part 2 of 2

Marketing Skills: An overview of the skills marketers have and need to have as the

marketing landscape changes.

Table of Contents:Page Title: Page Numbers:Key Takeaways Discovered 3Skills Marketers Need 9

Marketing Skills 10What it Means for Marketers

20

A Shift in Marketing Titles 27Marketing Jobs 28What it Means for Marketers

33

Education and Marketing 37Education and Certification 38What it Means for Marketers

43

Looking to the Future 47Work Cited 54

What it Means for Marketers:Trends-

Make

Smart

Moves

Brand Yourself Don’t

Bend The Truth

Compiled By author from business.linkedin.com/ images from google.com

Marketing Job Titles: Statistics-

Digital Marketing Manager

+248.0%

Chief Marketing

Officer

+62.4%

Brand Ambassador

+147.5%

Compiled By author from business.linkedin.com/

Marketing Job Titles:Top Job Titles:

Digital Marketing Manager Title:

248% more common in 2015 than it was in the period 2000-2004

The rise of the digital marketing manager title indicates how the following have become central marketing skills

Search Email Social Mobile

Compiled By author from business.linkedin.com/ images from google.com

What it Means for Marketers: Trends-

It’s Time To Get DigitalShoot For The Stars

Compiled By author from business.linkedin.com/

Education and Certification: Statistics-

Associate Degrees: Approximate

ly 20% of Marketers

have associate degrees

Bachelors Degrees:

About 60% of Marketers

have bachelor’s degrees

Graduate Degrees:

30% of Marketers

have graduate degrees

Compiled By author from business.linkedin.com/

Education and Certification:Facts-

Google

HubSpot

Education and

Marketing Aspiring Minds

Coursera

Microsoft

Compiled By author from business.linkedin.com/

The Top Companies in Terms of Number of

Certifications:

Education and Certification:Facts-

Google AdWords

Google Analytics

HubSpot’s Inbound

Certification

The Top Three Certificates Issued:

Compiled By author from business.linkedin.com/

What It Means for Marketers:Trends-

More Certificatio

nAlways be learning

Compiled By author from business.linkedin.com/

The Future:Trends-

The Continued Evolution

of Marketing

Skills

Continuing Shifts in

the Prevalenc

e of Certain

Job TitlesEducation

and Training Become

Even More Important

Mobile Skills Are Poised For a Meteoric

Rise

Compiled By author from business.linkedin.com/

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Work Cited:

"Marketing Skills Handbook." LinkedIn.com. Web. 4 Jan. 2016. <https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/marketing-skills-handbook-eng-us.pdf>.