Marketing Research Sampling Methods

SAMPLING TYPES FOR RESEARCH

an illustrated guide from marketing padawan

WHY?

It has been proven that the learning pace is 10 times better and faster when it is explained/discussed with related illustrations. Placing aside the usual wordy mumbo jumbo… here is Marketing Padawan’s guide on the marketing research sampling methods.

PROBABILITY/SCIENTIFIC

RANDOM SAMPLING

SYSTEMATIC SAMPLING

STRATIFIED SAMPLING

CLUSTER SAMPLING

NON-PROBABILTY/NON-SCIENTIFIC

CONVENIENCE SAMPLING

JUDGEMENTAL SAMPLING

QUOTA SAMPLING

SNOWBALL SAMPLING

Credits

Stock photo credits goes to freedigitalphotos.net: "Business Woman Taking Notes" from Michal Marcol. "Tokyo - November 28: Crowds Of People Crossing The Center Of Shi" from Sira Anamwong. "Young Sexy Female Model Posing Casually" from stockimages

Coca-cola headquarters picture from Wikipedia. world-guides.com on the Metro Manila PH map picture.

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