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MARKETING RESEARCHPROPOSAL
Rachel Buchanan | Jordan Sparks | Omar Andazola| Keegan Lape
Market Segment - Greeley
Market Segment
Awareness
Awareness
Perception
Perception
Changes & Adjustments
1. People hardly familiar with
BRIX (01)
2. People somewhat familiar
(23)
3. People who go there often
(Loyal Customers) (45)
Changes & Adjustments
Changes & Adjustments
ROCK, Country,
Alternative, Popular
Greeting and talking to
seated customers
Music, Casual, brewery,
sports
Stout, Lager, Seasonal.
IPA, American
Facebook, email,
newspaper, text
messages
Rap, Classical,
Jazz
Upscale, family,
retro, art,
professional,
Sour, Barrel
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