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DESCRIPTION
An attempt at demystifying what Marketing Innovation is and what you need to know to prepare yourself to play well in the sandbox.
Citation preview
INNOVATION MARKETING
Copyright ©2013 Angele Beausoleil
INNOVATION DESIGN-DRIVEN
Copyright ©2013 Angele Beausoleil
LISTENING Image:h;p://www.digitalherobook.org
SEEING Image: h;ps://lh3.googleusercontent.com/rH6O3zCNCts_FTcp85On_UCE7jtz9LpNqCNApmVBmUvM8yCELEw7ezfa2CzM22GKBOAEskmMiCinJh2cT3SeCUh1BvwUvfrBdpY7KUWZMFENosY_nA-‐rij62kw
INTERPRETING Image: h;p://www.visualphotos.com/image/2x2704287/girls_playing_with_string_and_can_telephone
PROPOSING Image: h;p://www.visualphotos.com/image/2x2704287/girls_playing_with_string_and_can_telephone
INNOVATION MEANINGFUL
Copyright ©2013 Angele Beausoleil
VIDEO GAMING REAL & SOCIAL
Copyright ©2013 Angele Beausoleil
PERSONALIZED MUSIC SYSTEM
Copyright ©2013 Angele Beausoleil
TASTY, HEALTHY FOOD EXPERIENCE
Copyright ©2013 Angele Beausoleil
CONNECTION SOCIAL & BRAND
INNOVATION RESPONSIVE
Copyright ©2013 Angele Beausoleil
USER CONTEXT
WHAT DOES THIS MEAN? WHAT ARE WE OFFERING?
Copyright ©2013 Angele Beausoleil
PROBLEM PEOPLE PLACE
PROCESS PROPOSAL
Copyright ©2013 Angele Beausoleil
PERSONAS FIELD TRIP & SERVICE JOURNEY
BRAINSTORM & PROTOTYPE BUSINESS MODEL CANVAS
Copyright ©2013 Angele Beausoleil
INNOVATION PROBLEM ID
Copyright ©2013 Angele Beausoleil
INNOVATION DESIGNED SOLUTIONS
Copyright ©2013 Angele Beausoleil
NEW USERS EXISTING USERS
NEW OFFERINGS
EXISTING OFFERINGS
MANAGE INCREMENTAL
EXTEND EVOLUTIONARY
ADAPT EVOLUTIONARY
CREATE REVOLUTIONARY
Verganc (2009) Brown (2009)
INNOVATION BEGINS WITH “WHAT IF”
Copyright ©2013 Angele Beausoleil
GARAGE Image: h;p://archinspire.org/wp-‐content/uploads/2014/01/simple-‐garage-‐workshop-‐modern-‐unique-‐house7.jpg
Ques1ons
@angelsun
Angèle Beausoleil PhD Student @ UBC Adjunct Professor, Sauder School of Business Chief Innovation Officer, Agent Innovateur Inc.
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