Marketing breakout for 2014 Regional Entrepreneur Conference

MARKETING RESEARCHBREAKOUT!IF YOU CAN’T FAIL, YOU CAN’T SUCCEED

SIMPLE WAYS TO TEST YOUR IDEAS WITH MINIMAL RISK

WHAT IS MARKETING?

Dylan Thomas defined poetry this way: "Poetry is what makes me laugh or cry or yawn, what makes my toenails twinkle, what makes me want to do this or that or nothing.“

Sherman Mohr would define marketing this way.

“Marketing is what makes me laugh or cry or yawn, what makes my toenails twinkle, what makes me want to do this or that or nothing.”

OUR AGENDA

We’re going to cover some psychological hurdles to successful marketing research.

We’re going to cover primarily digital tools you may use to measure potential success with nominal risk.

Takeaways…hopefully some value in a little Q and A

THE “PSYCH” OF S &M

Ah…yes…we all deal with these two demons

The two I refer to….

Fear of ………………………..

Need for ………………………

So what do we do to push through with marketing and sales test?

We let go of the pressure and don’t own the results.

We only own the …………………

WHERE TO BEGIN?

Facebook Ad Manager

Why?

It’s easy to master.

It’s low risk financially.

It’s teaches marketing one step at a time.

Let’s take a look.

GOOGLE ADWORDS

Google is more complicated than Facebook however, it’s a great place to do marketing tests and research.

Advantages… like Facebook …they know everything about you, me, others, and your audience based on search.

Advantages… you may control your spend

Research is basically free once you know your way around

Let’s take a look. http://adwords.google.com

WE MAY CONCLUDE…

By searching through digital ad networks…

We can see behavior ..at least online behavior

We can presume certain demand and awareness

We can launch small scale test that will allow us to measure the effectiveness of language, graphics, landing pages, and other strategies and promotions.

SO WHAT NEXT?

Dive in and learn as you go

Hire someone to assist

Don’t be afraid, you won’t break the internet or your bank!

Q and A?