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Case description of Ruukki b2c marketing automation. Ruukki is competing for the best global marketing automation award. See: http://markies.eloqua.com/ Ruukki is one of the finalist in the following categories: - Best IT-Marketing Collaboration - Best Lead Nurturing Progam - Integration Innovation
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TAPIO’S JOURNEYTO BECOME A BUYER OF RUUKKI’S ROOF
TAPIO CONSIDERSHIS ROOF’S CONDITION
TAPIO STARTS TOGATHER INFORMATION
roof renovation
TAPIO’S VISIT TORUUKKI’S WEBSITEIS NOTICED
TAPIO STARTSTO SEE MOREOF RUUKKI’S ADSWHEN ONLINE
TAPIO NOTICESRUUKKI’S CAMPAIGN
CLICK!
TAPIO GIVES PERMISSIONFOR DIGITAL MARKETING
TAPIO IS NOTYET READY TO BOOK
BUT IS INTERESTED INGETTING MOREINFORMATION
AN ESTIMATION VISIT
THE NURTURING CAMPAIGN
BEGINS
BECAUSE OF THEDIGITAL FOOTPRINTTAPIO LEAVES,WE KNOW WHAT KIND OFINFORMATION HE’SINTERESTED IN
FOUR E-MAILS
THE SENDER ISROOFMASTER JOUKO, WHOHAS BEEN CHOSEN BASEDON TAPIO’S POSTAL CODE
TAPIO TAKESTHE BAIT
TAPIO BOOKSAN ESTIMATION VISITAFTER THE SECOND
Hi! Tapio has bookedan estimation visit on 15.5. at 6:00 PM.
ROOFMASTER JOUKORECEIVES AN SMSCONSIDERING THE VISIT
Hi! Tapio has bookedan estimation visit on 15.5. at 6:00 PM.
ROOFMASTER JOUKOCOMES TO ESTIMATETHE CONDITIONOF TAPIO’S ROOF
TAPIO RECEIVESAN OFFER
ALSO FOR OTHERPOSSIBLE VENDORS
TAPIO LOOKS
FOR OTHEROFFERS AS WELL
TAPIO ASKS
DURING THE SUMMERTAPIO FORGETS THE WHOLERENOVATION PROJECT
RUUKKI DOESN’T
FORGET
IN OCTOBER TAPIORECEIVES AN SMSFROM JOUKOWITH AN OFFERHE CAN’T RESIST
Hi, Tapio! We have some unfinished roofbusinessesfrom the summer. If you order your roof renovation now, you'll get a free rainwater system in addition! Reply Y, if you're interested, or N, if the matter is no longer relevant.
Best regards, your roofmaster Jouko
Y
Hi, Tapio! We have some unfinished roofbusinesses from the summer. If you order your roof renovation now, you'll get a free rainwater system in addition! Reply Y, if you're interested, or N, if the matter is no longer relevant.
Best regards, your roofmaster Jouko
IF TAPIO HADNOT REACTEDON THE SMSHE WOULD HAVE
TO HIS LETTERBOX
GOT AN OFFERAUTOMATICALLY
TAPIO SEALSTHE DEAL
A RAINWATER SYSTEMAND FREE FINANCING
IN ADDITION TAPIO GETS
FOR A YEAR
THE RESULTSOF THE PROGRAM
=
OF LEADS DOUBLEDTHE AMOUNTX2
THE NUMBER0 OF LOST CONTACTSIN THE SALES FUNNELDROPPED TO ZERO
RESPONSE TIMEDROPPED FROM A WEEKTO LESS THANTWO DAYS
Blog www.strategicmarketing.fi
@StrategicDigi
https://www.linkedin.com/in/kanerva
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