Marketing

Presented By

Umang Mehta Vice President

Marketing 2013 AIESEC in Hyderabad | India

MarketingDischarge Report

2013

Vision:Increasing the brand credibility by showcasing our positive impact. Our impact driving the ELD & to be the first choice youth partner across all sectors.

Focus Areas:

Youth Empowerment External partnerships Function evolution (surveys, feedbacks, researches). Building external relevance. Functions driving growth in ELD.

TMP/TLP

Total applicants: 5084

• Online: 2298• Offline: 2786 (1097 – YE sessions)

• Number of students engaged before registration (Through YE activities): 1097

Two large scale recruitment.

OGX:

Total number of registrations through marketing activities: 1605

• Online: 845• Offline: 760

Total number of raises through marketing activities: 62

• oGCDP: 58• oGIP: 4

iGIP:

Number of corporate leads generated: 7Number of raises: 3 raises

iGCDP:

Campaigns and showcasing:

• Several campaigns regarding iGCDP projects were run. Things like, youth speak, surveys regarding the current issues etc. were carried out throughout.

ICX:

Media and Public Relations:

• No. of Print articles: 8• No. of TV appearances: 4• No. of radio appearances: 18• No. of Online Articles: 5• No. of Outdoor media appearances: 3• No. of press conferences held: 2

Social Media:

• Facebook:Total Likes: 16,237Total Outreach: 3,400

• Twitter:Total followers: 2,040Total number of impressions: 12,576

• YouTube:Total subscribers: 132

Marketing Partnerships

• Postnoon• QS world university• Roots Business School• Triegg• You & I• C6 Magazine• Gurunanak• Red FM• The Hind

Innovations and BCPs:

1. Presence in 6 Virtual platforms2. AIESEC in Hyderabad blog -

http://aiesec-hyderabad.blogspot.in/3. Client Delivery Report - A feedback for all our clients4. Media appearances and content

To get something you have never got, you gotta do something

you have never done.

One last time…

Thank you.Umang Mehta, Vice President,

Marketing 2013, AIESEC Hyderabad | India