Mark brill bucharest 2014

Mobile Now!and in The Future!@brillthings!

Hello!!Mark Brill !@brillthings!

2045!

Mobile Now!

What  the  hell  is  this  guy  looking  at?  The  World  or  something?  

Stand up if you …!-  Keep your phone by your bed?!-  Use your phone as an alarm?!-  Check it first or last thing?!

This is Romania!

ourmobileplanet.com //Google/Ipsos 2013!

Mobile is at the heart of our digital lives!

23 Pictures that Prove Society is Doomed!

comScore, US, April 2014  

2x photos shared than Facebook*  

More messages sent than SMS**  

*700 million pictures per day, reported by Business Insider May 2014!** 50 billion messages per day, reported by Slashgear, Jan 2014!

A Moving Target!

Problem:  brands  aren’t  very  good  at  mobile  

How do brands respond?!

Problem:  brands  aren’t  very  good  at  mobile  

‘Let’s build an app, yayy!’!

But …!

80% of brand apps are downloaded less than

1000 times!*Deliotte, 2012!

0.5% of ‘fans’ are talking about a brand!

*Admap,  2012  

Technology is your tool – it’s not the

channel!

AirBnB // P2P!

Barkbuddy// D2D!

Waze // Crowd!

Citymapper // APIs!

Duolingo // Gamified!

Yplan // Collaborative!Polar // P2P Gamified!

Uber // P2P!

A Collaborative Approach!

The Ad Agency Response?!

http://www.gartner.com/newsroom/id/2819918!

Mobile in The Future!

Punchtab – 73% of users would not allow in-store tracking!

The  end  of  the  smartphone  

Nivea,  Brazil    

Individual Tech Eco-systems!

The Internet of Useless Things!

A Healthier Life?!

Nymi!

Fitbit for Cats and Dogs!

Data-based Doctors!

2045!

Thank You!!!Mark Brill!@brillthings!mark@formatie.com!(or find me on LinkedIn)!