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Make the Case for a Price PromotionBookBub | The leading service in ebook price promotions
Make the Case for a Price Promotion10 Stats You Need to Know
95%
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
BARGAIN READERS TRY NEW AUTHORS
BookBub | The leading service in ebook price promotions
of bargain readers have purchased a book from an author unknown to them because of an
ebook price promotion
Make the Case for a Price Promotion | 2
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
BARGAIN READERS READ THEIR BOOKS
How Often They Read A Book They Download
BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 3
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
BARGAIN READERS BECOME LOYAL FANS
of readers have purchased other books by an author that they discovered as part of a price promotion.63%
BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 4
BookBub | The leading service in ebook price promotions
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
BARGAIN READERS ALSO PAY FULL PRICE
23%Exclusively purchase
discounted books
77%Purchase full-price and discount books
Make the Case for a Price Promotion | 5
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
PRICE PROMOTIONS LEAD TO WORD OF MOUTH SALES
Of bargain readers have recommended a bargain book they discovered to a
friend.
65%
BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 6
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
PRICE PROMOTIONS LEAD TO INCREASED REVENUE
BookBub | The leading service in ebook price promotions
Hundreds of BookBub partners reported an average 196x increase in earnings from their books at an average 74%
lower price than in the same timespan prior to dropping the price.
196x
Make the Case for a Price Promotion | 7
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
FULL-PRICE SALES OF OTHER BOOKS FOLLOW
BookBub | The leading service in ebook price promotions
Over 75%of BookBub's authors reported
increased sales of their other books after a free promotion, with an average
gain of over 100%.
Make the Case for a Price Promotion | 8
BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 9
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
SERIES DISCOUNTS HAVE A BIG IMPACT
Impact of a Series on Sales of Other Books by Same Author
Ave
rage
Pe
rcen
t In
crea
se in
Sal
es
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
THE EFFECTS OF A PRICE PROMOTION LAST
BookBub | The leading service in ebook price promotions
Over 85%of BookBub partners reported that sales of the promoted book were higher in the days following their BookBub deal, with an average increase of over 65%. If the
book was part of a series, full-price sales tripled after the promotion.
Make the Case for a Price Promotion | 10
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
PRICE PROMOTIONS INCREASE EXPOSURE & REVIEWS
BookBub | The leading service in ebook price promotions
Over 70%of BookBub partners reported that
concrete measures of exposure, such as reviews, Facebook likes, and email list
sign ups increased after their price promotion.
Make the Case for a Price Promotion | 11
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