Mainstream but Muted: How to Leverage the Basics to Market Your Brand | Seattle Interactive 2017

Mainstream but Muted:

How to Leverage the Basics to Market Your Brand

Who We Are

THE CURRENT LANDSCAPE

Legalized States

Industry Changes

This Was Cannabis

CANNABIS TODAYBeautiful Content Polished Products Established Brands

Cannabis Today

The Marketing Challenge

Platforms & Paid Media Policies

Not Permitted Not Permitted Not Permitted Not Permitted

AUDIENCE & PLATFORMS

B2C Audiences

Strain Explorer Dispensary Finder Strain Database News & Entertainment

Consumer Audience

Offerings

Compelling Content that Reaches Audiences Where They

Are

B2B Audiences

B2B Audience Offerings

Brand Visibility

Menu Management

Insights & Analytics

Expand Your Audience

To the Audience You Want

Create a Space for All Audience Types

Choose the Right Platform, Not all of Them

INLFLUENCERS

Influencers Become Paid Media

Leverage the Power of Micro Influencers

EXPERIENCES

Creative Events & Opportunities to Engage Offline

And Additional Touchpoints

Leverage Events to Capture Email

ADVOCACY

Create Shareable Content in Lieu of Paid

Leveraging Advocacy to Create Engagement