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Powerful Digital MarketingBy Torie Mathis
LPW Coaches
ConferenceTM
WORK SMARTER, NOT HARDERSAVE TIME, UP PROFESSIONALISM, LEVERAGE CONTENT
DIGITAL MARKETING - AGENDA
• How do you feel about digital marketing?• Who is this for? You, VA, Clients, Train the Trainer• Show you real tools• How to repurpose content• Seem like you are everywhere online • Save time, money & headache• Answer questions
TORIE MATHISI HELP PEOPLE REACH THEIR GOALS
WHY SHOULD YOU LISTEN?
• Army Vet• BFA Advertising• Quit corporate job• From $60k to $9k annual• Assistant Publisher• 400k in distro. / 55 versions• Kaboom 2008! FUN!
• Created design firm• Hide behind corporate
façade – 6 figures yeah!• Husband quit job• Hundreds clients around
the world • Working on LEVERAGE
thru digital marketing
DIGITAL MARKETING TOOLSEVOLVING SO QUICKLY, SO MANY TO CHOOSE FROM
TECHNOLOGY
• What worked 10 years ago doesn’t now• Saturated with tools and products• So many are made to help you work smarter
BRAND STYLE SHEETLOOK PROFESSIONAL EVERYWHERE…
STYLE SHEET – BRAND CHEAT SHEET
ONLINE SKIMMING 3 seconds to get seen
MULTIPLE DIGITAL PERSONALITIES
YOU ARE YOUR BRAND take it seriously, own it
STYLE SHEET – BRAND CHEAT SHEET
• Saves time• Consistency in brand• Brand awareness• Professionalism• Easy
STYLE SHEET – BRAND CHEAT SHEET
STYLE SHEET – BRAND CHEAT SHEET
STYLE SHEET – BRAND CHEAT SHEET
BRAND CHEAT SHEET
INCLUDE- Photo- Fonts- Colors- Logo- Book Cover Images- Product Shots- Rules on your brand
STYLE SHEET – BRAND CHEAT SHEET
GIVE TO:- Assistant- VA- Team- Designer- Media- JV PartnersMAKE A ZIP FILE WITH EVERYTHING
MEETEDGAR.COMSHARE YOUR MESSAGE (ONCE = FOREVER)
MEET EDGAR – SHARE FOREVER
• Categorize your posts• Schedule • RSS or load manually• Keeps queue • Re-uses queue• Save time• Increase brand awareness
MEET EDGAR
CANVA.COMLOOK PROFESSIONAL IN NO TIME
CANVA TO LOOK PRO
CANVA TO CREATE
• Social Media Images• Presentation• Poster• Thank you card• Letterhead• Resume• Certificate• E-book
CANVA TO CREATE
• Infographic• Real Estate Flyer• Business Card• Menu• Trifold Brochure• Postcards• Social Media Cover photos
CANVA TO CREATE
• Invitation• Logos• Digital ads• Flyer• Kindle Book Cover• And more…ALL PROFESSIONALLY DESIGNED
SLIDESHARE.NETGET YOUR MESSAGE FOUND
SHARE VIA SLIDESHARE
SHARE VIA SLIDE SHARE
• Repurpose content• Style with your Brand• Google indexes – get found• Shareable
CAMTASIA OR SCREENFLOWLOOK FANCY IN NO TIME
MAKE VIDEOS EASY
CREATE VIDEOS
• YouTube is the second largest search engine• Easy to make• Inexpensive software• Train Assistant or intern• Increases clout• Brand awareness• Repurpose Content• Add personalized intro…outro
YOUTUBE.COMGET YOUR MESSAGE FOUND
YOUTUBE
• Owned by Google • Second largest search engine• Set up your channel correctly• Get found – indexed by Google• Repurpose content• Up professionalism
YOUTUBE – BE AN EXPERT
USE IT TO GET LEADS
AMAZON AUTHOR PAGEBE A REAL BEST SELLER
AMAZON AUTHOR CENTRAL
BEST SELLING AUTHOR?
• Set up your author page• Add bio• Blog Feed• Events• Videos• Links• Call to action• Link to lead magnet
LEADPAGES.NETLANDING PAGES MADE TOO EASY
LANDING PAGES WITH LEADPAGES
LEADPAGES
• Very easy to use• Professionally designed templates• Use your Style Guide• Tracking and Analytics to see if it works• Look professional in no time• They are designed and copy is written• Sort by best converting
TEACHABLE.COMLEVERAGE YOUR KNOWLEDGE
TEACHABLE
EXPAND YOUR EXPERTISE
• House your content• Group your content• Offer for FREE or paid• Use as lead magnet• Use to build rapport• Upsell inside course• Repurpose content
CLICKFUNNELS.COMBUILD A FUNNEL
FUNNELS MADE EASY
BEST SELLING AUTHOR FUNNEL
HIGH TICKET COACHING FUNNEL
CLICKFUNNELS
• Premade funnels • Professional designed – just swap out text• Use Style Guide• Increase Leads + Conversions• Save Time
TAKE ACTIONNOW WHAT
TORIE MATHIS
torie@toriemathis.comsean@lakesharkmedia.com
toriemathis.comintegrativesuccessacademy.comintegrativesuccess.orglakesharkmedia.comlifegoallive.com
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