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LiveVideo
Streaming
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What to stream Demos, Q&A, Interviews, Behind the Scenes
Mobile streaming:• Periscope• Facebook Live
?
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Periscope
• 24 hours – immediacy• Separate app
More “authentic”Harder to repurpose content
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Blab
• Multiple hosts, group chatroom• Conversational
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Feed adjustments• Rank higher on feed• Indications of interest =
turning on sound, full screen, HD
Contracting users
Facebook is invested in video.
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Built into Facebook platform
• Target audiences (location, gender, age)
• Can repurpose as post or ad
• Challenge: driving traffic away from other posts
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B 2 B
Adobe - 24 Hours of Creative Cloud
Oracle - National Pizza Day party
Facebook Live > Periscope > Blab
Content: webinars, interviews, events
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