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SETTING UPYOUR LINKEDINCOMPANY PAGE
Post both external and internal content
Experiment to find the right posting frequency
Share posts fromthe company ’s blog
Share the work your company has done
Share links to Case Studies & Whitepapers
Feature testimonials and success stories
Use the combo powers of SlideShare + LinkedIn
Don’t forget to share videos Use sponsored posts
Share blogs and PR articles on the page
www.mapplinks.comwww.mapplinks.com/blog/www.facebook.com/mapplinkswww.twitter.com/mapplinks
Add the brand logo for the profile photo
Use a cover photo torepresent the company
Ask employees to updatetheir bio on LinkedIn with
the company page
Create showcase pages for services and
products
LINKEDIN MARKETINGESSENTIALS FOR
COMPANY PAGES
CONTENT STRATEGY FOR THE PAGE
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