Learn to Target Millennials Through Your Content Marketing | Mark Seyforth

MARK SEYFORTH

MILLENNIALSTHROUGHCONTENTMARKETING

LEARN TO TARGET

Don't sell to millennials. Theytend to be distrustful of

corporations and brands, thusthe best way to court them is touse content marketing to inform,entertain, and offer value to one's

readership.

Entrepreneurship andfreelancing are considered to betwo paths toward freedom.Writers and contract workersfrequently seek out freelanceopportunities, which allows

ownership of their personal andprofessional time.

Hop on social media, so youengage with savvy, youthfulsocial media users. UtilizingInstagram and Snapchat is a

great way to produce, distribute,and syndicate content.

Ensure that everything that youcreate and share is mobile

friendly. Millennials are alwayslooking at their phones, and the

best way to reach them isthrough their handheld devices.Make sure your site is mobile-friendly and complies with

Google's minimum standards.

Offer quick solutions to frantic,impatient millennials. The needfor instant gratification and

millennial's ubiquitous access totechnology means the best way

to gain their loyalty is byproviding information and rapid

solutions.

Millennials are drawn to brandsthat demonstrate corporate

social responsibility. Giving backto the community, investing inan important issue, donating to aspecific cause, and volunteeringwith employees on the weekendcan get these young clients in

the door. Working eco-friendly things into the content

will beckon them.

Leverage the power of personalbrands in your content strategy.Institute user-submitted contentwithin your campaign and you'llfind that millennials will engage

with your brand.

Narrow your engagement andfocus in on your niche. If you do ,you'll build more trust and

nurture a greater customer base.

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