Layar 101 Intro to AR and Interactive Print - May 2014

Layar 101: An Introduction to Augmented Reality and Interactive Print

Maarten Lens-FitzGerald, May 2013

Maarten Lens-FitzGeraldCo-founder

Maximilian BiedermannSales & marketing associate.

Today’s Setup

● 30 minute presentation & demo

● Questions via “question box”

● The deck will be shared

Agenda

● About AR and Layar● Examples● Product Walk Through● Questions and Answers

About Augmented Reality And Layar

1984, The Terminator movie introduces AR to the masses

Today Augmented Reality rides the wave of smartphone growth

How It Works

Image Recognition

Augmented Reality for Content & Interactivity

No special printing technologyNo special codes

Better than QR-codes

● No ugly visual● Rich media like video and 3D● Update after publishing● Wow effect

http://youtu.be/ZR4eSmmPCxg

10 million Layar app downloads in the US, 1.5 in the UK

38 million worldwideall on Android and iOS

90,000 marketeers & publishers on the Layar Creator

Layar Customers

Largest10 million downloads in the US, 1.5 million in the UK

38 worldwide

EasiestMake a page interactive under a minute

Fixed price$60 / 45 Euro per image no matter size of print run or usage

Layar marries print to digital

Printers

Publishers Brands

Retailers

Real Estate Agents Educators

Travel AgentsMarketeers

Why use Layar?

AmazeEngage

StrengthenMeasure

Morale boost, Image upgrade

Examples

Exciting, Enticing & Relevant Content

MySwitzerland

Show it all in 360

Glamour Magazine

Show the exclusive video of the photo shoot with Shakira

Volkskrant Weekend Magazine

Scan and hear the audio from the skits

Fill the Funnel

Shopping with Men’s Health

Porter: Style and Commerce

Others

Brochures

Billboards

Books, Real Estate

Stamps

Packaging

Covers

Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message

Product Walkthrough

The Layar App

Free iOS and AndroidWorks on phones & tablets

Shows 2D and 3D ARGeo based & Interactive PrintReads QR-Codes

Extend Content with Pop out and save

2 ways to get Interactive Print

Layar Creator

Layar Creative Studio

Do it yourself Full Service agency

DIY: The Layar Creator

Drag and drop content creation

Enhance a page in less than a minute

Drag and Drop Buttons

Basic Media Social Advanced

Statistics

Interactive Print Best Practises

Activation

● Usage is directly tied to visual activation.

● No call to action? No usage!

Layar Help Center Has You Covered

Layar Pricing

2 ways to get Interactive Print

Layar Creator

Layar Creative Studio

Do it yourself Full Service agency

From Concept to Execution

studio@layar.com

Questions and Answers

www.layar.com/augmented-reality/get-started/

Maarten Lens-FitzGeraldCo-founder

THANKS

Maximilian BiedermannSales & marketing associate.