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@StoneyDStoney G deGeyter
@polepositionmkg
KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd
Web PresenceOptimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS ME I do this
Follow me
here
Read my book
Hire my team
WebM
arketingChecklist.com
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
If you’re (still) doing these five things you should stop!
1. Keyword Stuffing2. Link Buying3. Anchor Text (over) Optimization4. Link Sculpting5. Creating Thin Content
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Keyword Stuffing
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is keyword stuffing? Keyword Stuffing
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why keyword stuffing killed yesterdayKeyword Stuffing
Helped algorithms understand what a
page is about.
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why keyword stuffing will get you killed todayKeyword Stuffing
Topics
Keywords
Hummingbird
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at keyword optimization foreverKeyword Stuffing
Focus on a specific topic
Integrate topically related words
Go beyond the written word
Master the message
Add supporting content
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Link Buying
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is link buying? Link Buying
Links R Us Menu
I’ll take 100 of each, please. $10,000
PR6
PR5
PR4
PR3
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why link buying killed yesterdayLink Buying
He who gets the most votes wins.
Good Votes
Better Votes
Me Three!
I like you morer!
I like you more!
Me too!
I like you!
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why link buying will get you killed todayLink Buying
Unnatural LinksPenguin
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
• Worthwhile content• Social promotion
• Use nofollow tag
• Link to other resources
• Promote value regardless of where it’s located
How to kill at link building foreverLink Buying
Earn Links
Pay for valuable
links
Share the Love
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Anchor Text Optimization
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is anchor text optimization? Anchor Text Optimization
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why anchor text optimization killed yesterdayAnchor Text Optimization
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why anchor text optimization will get you killed todayAnchor Text Optimization
Its just re-packaged
SPAM!
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at anchor text optimization foreverAnchor Text Optimization
Anchor Text is Still a Signal
• Use keywords in navigation and breadcrumbs
• Link within text naturally
Avoid Excessive Manipulation
• No unnatural surge of new links to old content.
• No exact anchor text. Switch it up.
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Link Sculpting
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is link sculpting? Link Sculpting
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why link sculpting killed yesterdayLink Sculpting
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why link sculpting will get you killed todayLink Sculpting
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at link architecture foreverLink Sculpting
Build proper navigation
wordpress.org/plugins/wp-function-links
•sort •compare •add to cart •filter •email •email this page •view cart
•view account •login •logout •socialize •add to wishlist •review
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Thin Content
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is thin content? Thin Content
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why thin content killed yesterdayThin Content
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why thin content will get you killed todayThin Content
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at content marketing foreverThin Content
QualityValue
Authority
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at web marketing period!Conclusion
5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
WebMarketingChecklist.com
Thank You!
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