Kick Ass Social Commerce for Small Business: It's not About Likes, It's About Sales

Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com

Kick Ass Social CommerceHow to Engage, Grow and Wow Your Fans

by: John Lawson @ColderICE

CEO of ColderICE Media Author: Kick Ass Social Commerce for E-preneurs

My NEW Book

Available wherever books are sold

1,300,000,000+ Users Worldwide Facebook is the largest social network by far. More than 4x the size of the #2 network (Google+). 170,000,000+ in the US alone.

747,000,000 - Daily Active Users Use this slide to make a key point such as presenting a mission statement or providing a break between sections.

20 - The Number of Minutes per Visit Use this slide to make a key point such as presenting a mission statement or providing a break between sections.

45 - The Percentage of Seniors 45% of seniors over the age of 65 use Facebook and 66% of millennials are users of Facebook

147 - The Avg. Number of Friends On average each Facebook user has 147 friends in their network.

How we are adopting to new technologiesSocial Adoption Curve

Innovators Early Adopters Early Majority Late Majority Laggards

Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.

Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet

We are past the point where brands need “presence” on every new social network. Successful marketing has always been based on picking a few focused areas to

invest time and money, and social should be no different. Pinterest is for women who are interested in: Food, Fashion, Fitness, Beauty, Décor, Crafts, Babies, Kids,

Pets and Travel.

Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE!

Late Market Late to the market with a thought that they can follow the crowd, but the crowd may already be gone

What is driving social’s importanceThe Social Commerce Factor

eCommerce

Social Mobile

Global

‣ Mobile is rapidly becoming an extension of the customer experience

‣ New countries and regions are in hyper growth. New untaped sales channels can spur growth

‣ Marketplaces like Ebay and Amazon help your product expand.

‣ Social covers the communication and technology for small business budgets

Access Everywhere

Welcome'to'Fantasy'Island'

the foundation

The Edge Rank Formula

Close to the Edge

User Affinity Score How “connected” a particular user is to the Edge

Time Decay As an Edge gets older is becomes “old news”

Weight Each “type” of Edge carries a different weight 2

User Affinity Score How “connected” a particular user is to the Edge 1

Your Fan’s Action

Secondary

Highest Rank

Their Friend’s Action

Friend of a Friend’s Action

smaller

We are Family…User Affinity Score How “connected” a particular user is to the Edge 1

Duh, we know…User Affinity Score How “connected” a particular user is to the Edge 1

Secondary

Highest Rank

Photos

Note: Could vary by user, mix it up…

Comments

Secondary

Highest Rank

Clicks

Comments

Secondary

Highest Rank

Clicks

Share It !!!

Time Decay As an Edge gets older is becomes “old news” 3

• Time since posted

• How long since user last log-in

• Frequency of user log in

• Still a “black box”

Commerce Has Always Been Social

• Orphaned at the age of 7 • Married at 14 • Had first child at 17 • Widowed at 20 • Was losing her hair

Sarah Breedlove

Mixed in her Bath tub

The Product

• Sold door to door • Giving free

demonstrations

The Economy of FREE

The Social Network

• Employed 3,000 • First Female U.S. self-made millionaire • Copied by Tupperware, Avon & others

A Few Tactics for ya

Perception Is Important…

Google Trends

google.com/trends

Twitter Trends

Facebook Trends

Brand, brand, brand!

#HashTags

Memejacking

memegenerator.net

CopyShare for BEST Results

The Social Commerce Factor

If It Don’t Make $$$ It Don’t Make Sense

Follow, follow, follow

Optimize

AddShoppers.com

Tick-Tock Check?!?

You$Should$Be$on$TVA"ColderICE"Case"Study

YouTube

• Top ranking SEO"

• Most shared content on the web"

• Mobile ready"

• Easy K.I.S.S.

Opportunity$is$NOT$Stolen

It$is$TAKEN

Do You Get IT?!?

Give me some!

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TheEcommerceGroup.org

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Kick Ass Social Commerce for Small Business: It's not About Likes, It's About Sales

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