July 22 bcit presentation

HOW TO ATTRACT YOUR IDEAL CLIENTS

TO YOUR EMAIL LIST

WHO AM I?

Facebook Marketing Expert since 2010Constant Contact Authorized Local ExpertHomeschooling MumCommunity AdvocateLife Adventurer

Done for youTeaching TrainingGroup Coaching

WHO AM I?

Facebook Marketing Expert since 2010Constant Contact Authorized Local ExpertHomeschooling MumCommunity AdvocateLife Adventurer

Done for youTeaching TrainingGroup Coaching

WHY BUILD YOUR EMAIL

LIST?

WHY BUILD YOUR EMAIL LIST?

WHAT DOES AN ACTIVE, ENGAGED EMAIL LIST DO FOR YOUR BUSINESS?

WHO IS YOUR IDEAL CLIENT/CUSTOMER

?

KNOW WHO YOUR IDEAL CLIENT IS

WHAT DO YOU NEED TO KNOW?

• Age• Sex• Location• Marital Status• Length of time in business• Type of business

• Kids?• Services or products they offer• Goals• Personal dreams• Their WHY• What they need from you• What they believe

HOW DO YOU LEARN ABOUT YOUR IDEAL CLIENT?

Interview themUse Facebook to ask questions and get to know them betterSurvey your current customersHave a survey at your tillAsk questions

Customer Avatar Interview

HOW DO I GET PEOPLE TO SIGN UP TO MY LIST?

CREATE A LEAD MAGNET THAT APPEALS TO YOUR IDEAL CLIENT

SUCCESSFUL LEAD MAGNET EXAMPLE

Claim yours here:

http://www.socialmediaminder.com/10tips

EXAMPLE OF A LANDING PAGE THAT WORKS!

WHERE CAN I GET PEOPLE TO SIGN UP?

Use your Facebook page to promote your free lead magnetRun targeted ads to the lead magnet

Keep it simple. Sometimes a paper sig n-up sheet is the best way to g o.

USE PAPERSIGN-UP SHEET

Just having a sig n-up form available won’t always be enoug h.Train yourself and your employees to always be asking prospective contacts to sig n up.

ASK FACE TO FACE

D on’t overlook the obvious. You probably alreadyhave a database of contacts w ho would love to join your list. A sk them to sig n up.

w ww.constantcontact.com/learning-center

CHECK YOURDATABASE

U sing a sidewalk sig n or sandwich board to bring in foot traf fic? Tell passersby about all the g reat info, discounts, and new s they’ll f ind by sig ning up for your emails.

USE YOURSIDEWALK SIGN

tip: Constant Contact customers can use our free app to add a sign-up form right to their page and collect email addresses without doing any extra work. Find out how.

m ake it easy for fans to join your list by adding a sig n-up form to your Facebook Pag e.

ADD A SIGN-UPFORM TO YOURFACEBOOK PAGE

Learn more: New to Twitter? Find out how to get started!

Write yourself a note now : “ Tweet about my email list once a week.” You should also post about your email list on your other social networks, but less frequently than you would on Twitter.

TWEET IT!

w ww.constantcontact.com/learning-center

M aking the leap into online video? Talk about your emails in a video and tell people w here to sig n up.

USE YOURYOUTUBE CHANNEL

w ww.constantcontact.com/learning-center

When appropriate let members of the same L inkedIn Groups know about your email list.

Learn more: New to LinkedIn? Find out how to get started!

JOIN A LINKEDIN GROUP

Easily add a link to your sig n- up form on your website and collect emails from people w ho visit your site. Give your sign - up form plenty of visibility by putting it on every pag e.

ADD SIGN-UPFORM TO YOURWEBSITE

Writing for other blo gs is a g reat way to g et in front of a new audience. Include a link to your sign -up form in your author bio. If people like your post, they’ll want to g et more information from you.

GUESTBLOG

w ww.constantcontact.com/learning-center

A dd a sig n-up link to your next online survey. L et people share their feedback and join your email list.

COLLECT EMAILS WITHAN ONLINE SURVEY

Get more exposure for your email list byincluding a link in your regular emails.

YOUR EMAILSIGNATURE

With picM o n key, you can put text over imag es—a g reat way to ask people to join your list! Share your imag es on Facebook, Twitter, or hang them in your store.

Learn more: New to Picmonkey? Find out more.

USE PICMONKEY

Wondering w hat to do with the new iPad? u se it to collect email addresses in-store or at your next event.

tip: Constant Contact customers can use iCapture app to add email addresses directly to their accounts. Find out more.

USE AN IPAD

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All the marketing campaigns you needTogether in one place

.

Offers& Promotions

Events& Registrations

Feedback& Surveys

Newsletters& Announcements

WHAT CONTENT SHOULD I SHARE?

FAST ACTION FACEBOOK MARKETING BOOTCAMP

Friday July 31, 201510 – 4 pacific time

Benefits:1) Identify and find your ideal customers on Facebook2) Know what kind of content they will engage with from you3) Grow your page by 1000 targeted, inexpensive real, new likes in 30 days4) Grow your email list by 3000 real prospects in 90 days5) Understand the mindset it takes to make money from Facebook

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Grow with Constant ContactOne Toolkit. One Login.

All the marketing campaigns you needTogether in one place

.

Offers& Promotions

Events& Registrations

Feedback& Surveys

Newsletters& Announcements

Let’s Build Your Business Together!

Sign up for a FREE Trial!

THANK YOU!