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#SEJSummit@jtkoene
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• Leads Professional Services and Client Success teams as VP Services at Searchmetrics, Inc.
• Previously Head of SEO and Content Development at eBay
#SEJSummit@jtkoene
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Search Plateau?
#SEJSummit@jtkoene
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Search Plateau?
#SEJSummit@jtkoene
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Arches
#SEJSummit@jtkoene
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Mountain Range
#SEJSummit@jtkoene
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#SEJSummit@jtkoene
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That’s a plateau if I have ever seen one!
#SEJSummit@jtkoene
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#SEJSummit@jtkoene
Why this matters?
Bankruptcy
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#SEJSummit
What is missing?
• We add content!• We have great design! • We do the fundamentals of SEO!• We are NOT growing!
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@jtkoene
#SEJSummit
3 Takeaways:Turn a plateau into a range
1. Ignite your content
2.Expand your reach
3.Recycle good SEO habits
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@jtkoene
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Ignite yourContentOptimize content continuously on a large scale
#SEJSummit@jtkoene
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#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
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#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Ignite your content
Decommission or consolidate low value content: This is the concept of removing “dead” content or pages
#SEJSummit
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@jtkoene
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X
X
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Expand your reachBoost traffic by identifying & reaching expanded audiences not currently in your range of targets (but still relevant)
#SEJSummit
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@jtkoene
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#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
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#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
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#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Expand your reach
Update and expand top of funnel content by expanding diversity of content
#SEJSummit
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@jtkoene
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#SEJSummit
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@jtkoene
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#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Expand your reach
Build content and capabilities that focuses on “search moments” which allow users to learn more about your products, services and information
#SEJSummit
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@jtkoene
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#SEJSummit
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@jtkoene
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RecycleGood SEOhabitsFocus on key technical elements like: mobile, site speed, useful navigation for great linking
#SEJSummit
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@jtkoene
Recycle good SEO habits
Participate in improving the foundation: Improve internal linking, expand the awareness of the brand, or make simple technical adjustments
#SEJSummit
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@jtkoene
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#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
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#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Screenshot: Provided by the speaker
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Photo Credit: Provided by the speaker
#SEJSummit
3 Takeaways:Turn a plateau into a range
1. Ignite your content
2.Expand your reach
3.Recycle good SEO habits
Photo Credit: Shutterstock.com
@jtkoene
#SEJSummit
Thank You!Jordan KoeneVP Services at Searchmetrics
@jtkoene
Photo Credit: Shutterstock.com
@jtkoene
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