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The Live Video Revolution:How the Multi-Family Market Can Build Relationships and Get More Business
with Live VideoJoel Comm@joelcomm
Online Since 1980
About Joel
About Joel
• Author of 13 Books• Creator of Yahoo! Games• #1 iPhone App Developer• Reality Show Producer• Social Influencer• Live Video Marketing Expert
Social Media Influencer• Twitter - 825,000 followers • Facebook - 55,000 followers• Instagram - 6400 followers• Google Plus - 33,000 followers• Snapchat - 8000 followers• LinkedIn - 22,000 connections• Periscope - 20,000 followers
The Next Big Thing…
▸1995 – Website▸1997 – Online Gaming▸1999 - Ecommerce▸2004 – Site Monetization▸2007 – Social Media▸2008 - iPhone Applications▸2009 - Mobile Marketing▸2017 ... ?
The Live Video RevolutionHas Arrived!
Today We Will…
• Explore Options for Live Video• Reveal the Formula for Success• Share Ideas for Real-Life Application
Going Live circa 2008
Mobile Use Bandwidth
Apps
Key Elements for Live Video
Mobile Adoption
Increased Bandwidth
Easy-to-Use Apps
The Perfect Storm2015
March 2015 - Periscope
• Owned by Twitter• Simple interface• Ideal for on-the-go and spontaneous broadcasts• Man-on-the-street or ask-me-anything feel• No production tools
Periscope
Plays in Twitter Stream
Periscopewill becomeTwitter Live
2015 - Facebook Live
Facebook Livehas arrived for…• Personal Pages• Business Pages• Groups• Events
Going live is easy…
Enter subjectand GO!
Why Facebook Live?
• Over 1.8 Billion People on Facebook• Instant Global Audience• Zuckerberg is ALL-IN on Live Video
• $2 Billion to Oculus for Virtual Reality• 360 Live Video Coming Soon
• Ongoing Development of New Tools
2016 - Instagram Live
Old School
New School!
Be Real & Authenticto Connect with
Friends, Customers and Propsects
Establishing Trust
• Like me• Know me• Trust me• Pay me
Zig Ziglar
People don’t care how much you know until they know how much you care
The Formula for Social Media
Real Content+ Engagement = Relationship
360 Live!
So Much Opportunity!
Storytelling is the Cornerstone of Live Video
• Educational / Informative• Inspirational / Motivational• Entertaining / Fun• Experiential
• Where you are• Who you are with• What you are doing
• Show an Empty Apartment• Showcase Furnished Apartment• Meet the Staff• Explore the Neighborhood• Show Building in Progress• Show New Features / Amenities• Tour the Fitness Center or Pool• Broadcast an Event• Conduct an Interview
Ideas for Live Video
• Walk Through Leasing Process• Offer Time-Sensitive Specials• Do Question & Answer• Run a Contest• Provide Packing & Moving Tips• Meet the Tenants• Motivate or Inspire• Be Spontaneous!
Ideas for Live Video
Are Your Gears Spinning?
Ideas for Live Video
Q & A
@joelcomm
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