Jeffrey henning main stage - 2013

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Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Your Algorithmic Future –Prospering throughout the Research

Disruption

Jeffrey Henning

President

Researchscape International

United States of America

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Read Science Fiction as Teen

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

History as Adult

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Carl Frederick Henning,

Vaudevillian

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Carl Frederick Henning,

Vaudevillian

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Carl Glenn Henning, Sr.,

Vacuum Tube Radio Repairman

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Carl Glenn Henning, Sr.,

Vacuum Tube Radio Repairman

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Jeffrey Henning,

Survey Researcher

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Jeffrey Henning,

Survey Researcher

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Survey Research, 1987

•WordPerfect

•Harvard Presentation Graphics

Present Results

•Lotus 1-2-3

•SPSS

Analyze Results

•Phone

•Face-to-face

•Mail

FieldSurvey

•WordPerfect

Design Questionnaire

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

0%

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1987 1997 2013 2018

Automation Software Tools Human

Source of Research Value

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Survey Research, 1997

•PowerPoint

Present Results

•SurveySolutions

•EZSurvey

•Excel

•SPSS

Analyze Results

•SurveySolutions

•EZSurvey

FieldSurvey

•Word

•SurveySolutions

•EZSurvey

Design Questionnaire

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

0%

10%

20%

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1987 1997 2013 2018

Automation Software Tools Human

Source of Research Value

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Survey Research, 2013

•Partially automated

Present Results

•Partially automated

Analyze Results

•Automated

FieldSurvey

•Templates

•Question libraries

Design Questionnaire

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1987 1997 2013 2018

Automation Software Tools Human

Source of Research Value

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

• Weighting was done using statistical

systems, under the direction of an analyst

• Traditionally, frequency charts and

crosstabs have been automated

• But crosstabs show everything, not just

meaningful differences

• Open-ended coding hasn’t been analyzed

Traditional Analysis

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Automatically Weighted

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Google IDs “Insights”

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Google Now Groups Open-ends

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Custom Views by Individual

Source: Survey Analytics

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Proprietary Analytics

Source: Forbes Consulting

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Examples from BrainJuicer

What do you think about BrainJuicers? (Please type in your own answer, select any of the existing answer buttons below, or you can select an answer and edit it. These answers were given by other people; sorry for any typos!)

Unique answer Good fun to do

Good fun to do Easy to understand

Simple and easy to use The opportunity to give real opinions

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

• Crowd-shaped surveys

• Much better weighting (raking)

• Text analytics of long verbatims

• Even better statistical systems for identifying relationships between questions

• Proprietary analytics

• Aggressive innovation from competition between 100 software tools

Automation to Come

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1987 1997 2013 2018

Automation Software Tools Human

Source of Research Value

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

What’s a Survey Researcher to Do?

•Be creative

•Develop good infographics

•Lead workshops to internalize research

• ...

Present Results

•Do qualitative analysis

•Become a power user of high-end systems

•Build a benchmark database

•Automate proprietary techniques

•Analyze with business metrics

• ...

Analyze Results

•Build proprietary panel to disintermediatepanel companies

•Master advanced techniques of EFM systems

•Custom programming

• Incorporate qualitative exercises

•Crowd-shaped surveys

• ...

FieldSurvey

•Develop proprietary indices

•Pioneer new questioning techniques

•Unique respondent interfaces

• ...

Design Questionnaire

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

What’s a Survey Researcher to Do?

•Be creative

•Develop good infographics

•Lead workshops to internalize research

• ...

Present Results

•Do qualitative analysis

•Become a power user of high-end systems

•Build a benchmark database

•Automate proprietary techniques

•Analyze with business metrics

• ...

Analyze Results

•Build proprietary panel to disintermediatepanel companies

•Master advanced techniques of EFM systems

•Custom programming

• Incorporate qualitative exercises

•Crowd-shaped surveys

• ...

FieldSurvey

•Develop proprietary indices

•Pioneer new questioning techniques

•Unique respondent interfaces

• ...

Design Questionnaire

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

What’s a Survey Researcher to Do?

•Be creative

•Develop good infographics

•Lead workshops to internalize research

• ...

Present Results

•Do qualitative analysis

•Become a power user of high-end systems

•Build a benchmark database

•Automate proprietary techniques

•Analyze with business metrics

• ...

Analyze Results

•Build proprietary panel to disintermediatepanel companies

•Master advanced techniques of EFM systems

•Custom programming

• Incorporate qualitative exercises

•Crowd-shaped surveys

• ...

FieldSurvey

•Develop proprietary indices

•Pioneer new questioning techniques

•Unique respondent interfaces

• ...

Design Questionnaire

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

What’s a Survey Researcher to Do?

•Be creative

•Develop good infographics

•Lead workshops to internalize research

• ...

Present Results

•Do qualitative analysis

•Become a power user of high-end systems

•Build a benchmark database

•Automate proprietary techniques

•Analyze with business metrics

• ...

Analyze Results

•Build proprietary panel to disintermediatepanel companies

•Master advanced techniques of EFM systems

•Custom programming

• Incorporate qualitative exercises

•Crowd-shaped surveys

• ...

FieldSurvey

•Develop proprietary indices

•Pioneer new questioning techniques

•Unique respondent interfaces

• ...

Design Questionnaire

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

What Will You Do?

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Chris Henning, Alex Henning,

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Chris Henning,

U.S. Marine

Alex Henning,

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Chris Henning,

U.S. Marine

Alex Henning,

Roboticist

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

THANK YOU

Jeffrey Henning

Researchscape International

@jhenning

jhenning@researchscape.com

Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Q & A

Jeffrey HenningResearchscape, USA

Sue YorkNewMR