Introducing to Online & Digital Advertising in 5 steps

First  of  all  Lemme  introduce  my  self  in  5  sentences  

@rahmaut

It’s  all  about  

Content  is  the  KING  

BUT  

The  Distribu@on  is  The  Kong  

Targe&ng  The  Right  Audience  

Age  Gender  

Interest  Time  

Loca@on  Technology  

Owned  Media  

Website   Facebook   TwiIer   Instagram   Mobile  Apps  

Paid  Media  

Facebook   TwiIer  Promoted  

Influencer  

Google  Display  Network  SEM/Adwords  

Na@ve  Ads  

Endorsement  

Banner/Advertorial  on  other  Web  

LINE/KakaoTalk/WeChaI  

SMS/MMS  Ads  Inters@@al  Ads  

E-­‐mail  Blast  

Measurement  

Impression   Click   Visit   Par@cipants   Engagement  

Like/Follow   Database  Gained   Database  Gained   Sales*  

How  to  bake  the  strategy  

1.  Research  to  get  the  5  things  above  2.  Define  the  communica@on  objec@ve  

3.  Find  the  right  channel  4.  Iden@fy  boundaries  5.  Decide  crea@ve  implementa@on    

Kadang  kita  jadi  ujung  tombak  

Kadang  cuman  jadi  peran  figuran  

Gada  yang  salah.  Bagi  peran  ajee.  

A   I   S   A   S  

AIen@on   Interest   Search   Ac@on   Share  

Dentsu  Model  

Relate  

AIract  

Engage  Retain  

Learn  

Online  Brand  Building  Model    Robin  S.  Cleveland,  Building  Successful  Brands  on  The  Internet  

Study  Case  

LG  NutriFridge   Sony  Vaio  Pocari  Sweat   Polo  Kapal  Api  

Thank  youuu  xD