Intro to Brand Publishing

December 19, 2013

Bonehook is a brand publishing company.We help you find, shape and share your best brand stories.

Brand storytelling is not new

EC=MC is new

"Every company is a media company." -Tom Foremski

Owned and Shared Media is new

Content connects when it meets prospects and customers at shared points of interest.

For Thule, kiteboarding is a shared point of interest, not roof racks.

For Patagonia, daily life in a mountain town is a shared point of interest.

Red Bull doesn’t bother to sell you a drink, they sell what the drink does for you.

#lifestyle#content

Content fuels brand experiences and helps create the right conditions for customer interest and brand

loyalty.

When your brand content is also the content people seek, you’re golden.

Ted’s Montana Grill points to new Bison Finder app to connect customers to their food source.

http://www.bisoncentral.com/news/new-app-eases-hunt-delicious-bison-meat

Podcasts are perfect for going deep.

https://soundcloud.com/blue-bottle-coffee/the-path-to-a-perfect-cup

Chuck is great content.If you're seeking attention, you are competing with Chuck. And Chuck's a handsome devil.

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Make a human connection.Empowered shoppers have all the pertinent "sales information" at their fingertips today.

Yet, we continue to do business with the people we like. So don't be afraid to inject personality and life into your communications.

“The real fact of the matter is nobody reads ads, they read what interests them, and sometimes

it’s an ad.”

–Howard Luck Gossage

Find me @bonehook

Also, please see http://ContentMtn.com for more on the subject.