Internet Marketing Trends for 2014

Wed, Feb 19, 2014UNO CHICAGO GRILL ~ EXTON PA

2www.ChescoMarketing.com @ChescoMarketing #ChescoMG

• Started ChescoMG in March 2011, going on 3 years!

• Typically meet on 3rd week of month: T/W/Th– Next event – either 3/18 or 3/25

(Tuesday)• Select topics that are general, to hit

different audience• Welcome suggestions for topics AND

speakers!

Make sure you sign up for our email newletter to find out when & where our upcoming events will be held. Sign up at http://eepurl.com/tE1of

Welcome | First Time Attending?

ChescoMG OnAir show

Join Jeff & Carla with special guests as they talk about Internet Marketing topics,

tips & tricks, technology and some “coffee chat”.

Bi-monthly on Thursdays at 10am.

Watch live or recording at http://bit.ly/ChescoMGOnAir

About Tonight’s Presenters

GAZALLA GAYA

CARLA WILSONJEFF TINCHER

NATALIA LINDNER

Founder of ChescoMG & 610 DigitalDigital Marketing Consultant@JeffTincher

Director ofSocial Media,Moving TargetsFounder of Bucks-Mont Online Marketing Meetup@NatMoraisBR

Owner, Wilson Media Services

Audio & Video Specialist, Co-manager of

ChescoMG@WilsonVA

Owner & Blogger, WebContentBlog

Digital Marketing Consultant

@Gazalla

ALL THINGS

Jeff TincherDigital Marketing Consultant,610 Digital, LLC

www.ChescoMarketing.com @ChescoMarketing #ChescoMG

(some) Digital Marketing Statistics

Social sharing buttons in email

increase click-through rates

by 158%.

If users cannot easily navigate

your website on a mobile device, chances are they

won’t stay.

57% of Marketers Use Social

Advertising, with 23% more planning

to use in 2014.

33% of traffic from Google organic search results go

the first item listed.

What to Check For:• Does your site have easy to read text?• Is it Responsive?• Reduce/limit images• Optimize video for mobile• Are you sending email readers to non-

mobile site?

Is your website & email mobile-friendly?

Why Mobile is Important!• More than half of American adults

own smartphones• 78% of smartphone users read

email on device• What happens when you send

mobile email readers to a non-mobile friendly site?

“Mobile and tablet shoppers are three times as likely to view a video as

laptop or desktop users.” -NPD

(Study: NPD DisplaySearch)

ChescoMG OnAir

• Configure Google Analytics correctly

• Understand where customers come from, what they do, and when they leave

• Did you make a sale? Generate a Lead?

Know YOUR Customers

• 46 percent of shoppers report using their smartphone to research local products and services.

• Social Advertising is getting better, directly target geo/demographics

• SEO Keywords will become less important, changing to topic-centric content.

• Local SEO should still incorporate location keywords

• Social Signals have an affect on SEO (Like, +1, Share)

SoLoMo (Social, Local, Mobile)

Internet advertising will account for 25% of the

entire ad market by 2015.

SOCIAL MEDIA TRENDS

Natalia LindnerDirector of Social Media, Moving Targets

• Google Hummingbird algorithm finds information based on the way people talk

• Facebook Newsfeed algorithm changes (Trending topics, Paper app)

Social Media – Content Trends

• Social media driving organic search• Social activity becomes more valuable • Review sites more important than ever

(reviews and check-ins impact SEO)

Social Media – SEO & Reviews

Study: http://selnd.com/1bMK1Pd

2013 Study by BrightLocal: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Twitter is starting to test a new design and page layout.

Bringing images more “front and center”

Social Media – Images, Images, Images

Pinterest and Yelp launched new designs with BIGGER photos.

Social Media – Images, Images, Images

CONTENT MARKETINGGazalla Gaya – WebContentBlog.com

15www.ChescoMarketing.com

@ChescoMarketing #ChescoMG

Social Media, newsletters and blogs will be the top content distribution channels

For the first time, we’ve reached a point in the U.S. where more than 50 percent of Internet users are accessing the web using more than one device. A third of the average leading retailer’s monthly traffic now comes exclusively from mobile devices, such as smartphones and tablets. While an app may not yet be a “must have” for every retailer, a mobile strategy is essential for growing retailers’ market shares and reaching new audiences who might be more inclined to shop via a mobile device.Webcontentblog.com

Multi-platform Content is a Must

• Ideas for content marketing success:Increase page rank, page authority with link-building and producing strong original content

• Optimize for conversions. This means trying many different things such as A/B testing, Usabella and other tools to check heat-mapping.

Internet Marketing Trends for 2014 - Chester County Marketing Group Event

Marketing

Marketing eye global mobile marketing trends

Digital marketing trends 2016 marketing trends 2016

Content Marketing Trends

Digital marketing trends 2016 marketing trends 2016

Local SEO + Mobile Friendly Websites -- Chester County Marketing Group April 2015

DOCUMENT RESUME SP 006 225 Contemporary Trends … · TITLE Contemporary Trends in Teaching. INSTITUTION West Chester State Coll ... Entitled "Contemporary Trends in ... courses in

Mobile Marketing Trends

Marketing trends 2014

Marketing Trends = Fashion Trends

Marketing powerpoint Chester Zoo

Marketing Trends & Social Media Marketing

« International Marketing Trends Conferencearchives.marketing-trends-congress.com/2012/Materials/Papers... · « International Marketing Trends Conference » Venise, Janvier 2012

Marketing trends 2013

2015 Marketing Trends

Marketing at Chester Zoo

Chester County Marketing Group - Instagram, Pinterest and Video for Small Business Marketing - April 2013

5 Digital Marketing Trends for 2015 (Chester County Marketing Group preso)

2014 Marketing Trends

FUTURE OF MARKETING - MARKETING TRENDS - TEASER

XL Marketing Trends