Intelligent Relevancy at All Touchpoints

INTELLIGENT RELEVANCY AT ALL TOUCHPOINTS

INTRODUCTIONS

Chris ReighleyFormer Director of eCommerce

@chrisreighley

Over 53% of consumers touch 2 or more touchpoints on the path to

purchase online. eTailers are seeing over 15% of their traffic coming from Mobile Devices. Plus research shows that 80% of consumers coming to your site have already made a purchasing

decision before come to your site.

Consumer Decision Making Process

1.Problem recognition2. Information search3.Evaluation of alternatives4.Purchase decision5.Post-purchase behavior

MULTIPLE TOUCHPOINTS

The Purchase Path Of Online Buyers

Sucharita Mulpuru

Forrester Research, Inc.

HOW DID CONSUMERS FIND DEALS

The Purchase Path Of Online Buyers

Sucharita Mulpuru

Forrester Research, Inc.

TOUCHPOINTS THROUGH THE PATH TO PURCHASE

The Purchase Path Of Online Buyers

Sucharita Mulpuru

Forrester Research, Inc.

SMARTPHONE VS. TABLET | SMARTPHONE

Mobile Marketing: Not The same on Tablets as on smartphones

Elizabeth Shaw

Forrester Research, Inc.

SMARTPHONE VS. TABLET | TABLET

Mobile Marketing: Not The same on Tablets as on smartphones

Elizabeth Shaw

Forrester Research, Inc.

CONSUMPTION OF MEDIA

Smartphones Make Olympic Viewing More MobileJULY 20, 2012

47% from Mobile

Device

TAKE HOME POINTS

• Don’t think about your Digital Marketing Tactics – Think about the CONSUMER path to success.

• You are not SELLING something – You are SOLVING a PROBLEM.

• Every touchpoint matters – If you are only attributing success to the last touchpoint you are working in the dark.

INTELLIGENT RELEVANCY AT ALL TOUCHPOINTS

Chris ReighleyFormer Director of eCommerce

@chrisreighley